Content Designer

About Us

Established in 1840, we’re Australia’s first member-owned wellbeing company. Today we have over $1 billion in revenue and provide smart solutions and services to more than 700,000 Australians. We employ over 7000 people and our purpose is to Help People to Thrive.

It’s an exciting time to be joining Australian Unity – we have grown significantly over recent years and are transforming to capitalise on further growth opportunities to help our customers and employees thrive. We operate with commercial principles and with a strong social purpose to create community value. Australian Unity is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

About the Opportunity:

We currently have a 12-month fixed term full time opportunity for a Content Designer, responsible for planning, creating and executing digital content experiences that meet the needs of users whilst aligning with business goals. You will collaborate closely as part of a cross-functional team with Product managers, Product designers, UX Researchers, SEO Specialists and Developers to ensure seamless integration of content throughout the product development process.

You will have a strong understanding (and participate in) user research, gathering insights and utilise data to define, lead and plan a clear content strategy. Your content strategy will translate into concepts that are simple and functionally effective, enabling customer experiences that are intuitive, accessible and aligned with the Australian Unity brand.

• Developing and executing comprehensive content strategies and frameworks that drive business outcomes and digital goals.
• Lead content strategies, including content pillars and goals, target audience personas, core messaging, and tone of voice.
• Shape digital customer experiences through clear, engaging, and user-centered content and content structures including Information Architecture.
• Lead content planning across departments to deliver consistent, high-quality, and audience-centric content.
• Collaborate with Product and UX designers and researchers to create content that aligns with content strategy, user needs, goals, and behaviours.
• Design and write content for digital products, services, and platforms (e.g. websites, apps, online management portals).
• Optimise content for conversion, accessibility, SEO and user experience through research, testing and insights
• Utilise SEO best practices and data insights (from GA, InMoment and Fullstory tools) to maximise visibility and user engagement.

About You:

To be successful in the role you will ideally possess a blend of creative vision, technical proficiency, and a user-centric mindset. You will also be able to demonstrate the following capabilities / experience:

• Deep experience in content strategy, content production, SEO, content governance, and stakeholder management.
• Strong portfolio showcasing digital content work, particularly within highly regulated environments and/or service-based experiences.
• A proven track record of delivering successful digital content experiences for enterprise digital products in fast-paced environments.
• Proven experience using design processes and tools to digitise experiences including the use of Figma, survey and other digital research and collaboration tools
• Strong communication and collaboration skills, with the ability to work effectively with technical and non-technical stakeholders.
• Strong understanding of user behaviour, UX best practices, and end to end content lifecycle management.
• The Ability to collaborate closely within a cross functional team of Product Managers, Designers, Technical Analysts, Engineers/Developers, and other experts across the business to define cohesive, accessible, content and writing systems across our entire suite of products.

Why Join Us?

You will enjoy a range of great employee benefits and rewards including:

• Competitive salary
• Enjoy additional yearly Well-Being and Community leave days
• 14-week paid parental leave, with equal benefit for both parents
• Employee Referral Program
• Employee Assistance Program – support and assistance for you and your partner at those times in life when you need it most
• Maxxia Rewards - a great range of discounts and benefits at selected retail outlets, department stores, attractions, travel, cinemas, restaurants.
• Discounts across the Australian Unity business including Private Health Insurance, General Insurance + more!
• Available access to LinkedIn Learning courses through our great Learning platform

For further benefits visit: https://www.australianunity.com.au/careers/culture

Australian Unity is an Equal Opportunity employer and we encourage applications from all members of the community, including people of Aboriginal and Torres strait Islander descent, culturally and linguistically diverse backgrounds and, mature aged people.