Marketing Manager / Head of Growth

Key Information

• Location: Wollongong, NSW (In Office)
• Employment Type: Full Time
• Salary Range: $100,000 – $120,000
• Target Start Date: 1 June 2026

IMPORTANT: Full Australian working rights required. No sponsorship available. This is an in-office position based in Wollongong, and candidates must be located within a reasonable commuting distance.

About We Think Digital

We Think Digital is a boutique digital marketing agency focused on delivering data-driven growth strategies for small to medium service-based and eCommerce businesses.

We specialise in SEO, paid advertising, CRO, and digital strategy — working closely with clients to improve lead generation, conversion, and overall marketing performance.

As a small, high-performing team, we prioritise clarity, ownership, and results, with a strong focus on building efficient systems and scalable processes. We’re building a more modern, systems-driven agency, leveraging AI and automation to improve both performance and efficiency.

This role offers the opportunity to work directly with the Managing Director and play a key role in shaping both client outcomes and the future direction of the agency.

About the Role

We Think Digital is looking for a Head of Growth to lead the strategic direction, performance and delivery of our clients’ digital marketing initiatives.

This role owns the performance, direction and delivery of marketing across client accounts. You will be accountable for ensuring strategies are executed to a high standard and deliver measurable results.

Working closely with the Managing Director, you will play a key leadership role in shaping strategy, driving performance, and improving how marketing is delivered across the business.

You will oversee multi-channel growth strategies across SEO, paid advertising, LeadGen, CRO, content, marketing automation and ai implementation — ensuring activity translates into real business outcomes.

This role is ideal for someone who is a passionate self-starter, a natural problem solver, and enjoys taking ownership of both strategy and execution in a fast-moving agency environment.

Key Responsibilities

Client Strategy & Ownership

• Lead strategic conversations with clients and act as a trusted advisor
• Present insights, recommendations and growth opportunities
• Own performance outcomes and ensure strategies align with business goals

Growth Strategy

• Develop and oversee multi-channel digital marketing strategies aligned with client objectives
• Identify opportunities to improve lead generation, conversion rates and campaign performance
• Design and optimise growth funnels across acquisition, conversion and retention
• Contribute to the development and refinement of scalable, productised service offerings

Performance Marketing

• Oversee performance across SEO, Google Ads, Paid Social, content marketing and email marketing
• Analyse campaign performance and provide strategic recommendations for improvement

Execution & Delivery Oversight

• Ensure strategies are executed to a high standard across all channels
• Align designers, developers and marketers to deliver outcomes
• Remove blockers and maintain delivery momentum
• Take ownership of campaign quality and performance

Systems & Process Improvement

• Build frameworks, templates and SOPs to improve delivery
• Create repeatable processes across clients and campaigns
• Improve operational efficiency and scalability
• Identify patterns and turn them into internal playbooks

AI & Automation

• Leverage AI tools to improve marketing workflows and output quality
• Identify opportunities to automate repetitive tasks
• Continuously test and adopt new tools and processes

CRO & Funnel Optimisation

• Identify opportunities to improve conversion rates and user journeys
• Work with developers and designers to implement UX and CRO improvements
• Design and manage structured experimentation programs (A/B testing)
• Build and prioritise testing roadmaps
• Use data to validate hypotheses and continuously improve performance

Commercial Contribution

• Identify opportunities for upsell and account growth
• Ensure marketing strategies deliver strong ROI
• Contribute to agency growth and service development
• Balance performance with efficiency and profitability

Leadership & Collaboration

• Lead, mentor and develop the marketing team, ensuring high standards of execution and accountability
• Work closely with developers, designers and leadership to deliver growth initiatives
• Ensure marketing strategies translate into clear briefs and successful execution

About You

We’re looking for someone who:

• Has 8+ years experience in digital marketing, with proven ownership of strategy and performance across multiple channels or client accounts
• Has a strong background in performance marketing and lead generation
• Is a passionate self-starter who takes ownership of challenges
• Is a natural problem solver who enjoys finding creative solutions
• Can think strategically while also staying close to execution
• Is confident making decisions and taking ownership without needing constant direction.
• Is comfortable working autonomously and leading initiatives
• Enjoys working in a fast-moving agency environment

Key Skills & Experience

• Deep experience across SEO, paid advertising, CRO and digital growth strategy
• Strong analytical skills and ability to translate data into strategic insights
• Experience managing multi-channel marketing strategies
• Strong communication skills and ability to lead strategic discussions
• Experience working in an agency or multi-client environment

What Success Looks Like

• Client campaigns consistently deliver measurable improvements in performance
• Strategy translates into high-quality execution across all channels
• The marketing team operates with clarity, accountability and high standards
• Processes and systems improve efficiency and scalability
• Clients see clear value and trust your strategic direction

Why Join We Think Digital

• Opportunity to play a key leadership role in a growing digital agency
• Work directly with the Managing Director to shape strategy and growth
• Exposure to a wide variety of industries and digital marketing challenges
• Join a high-performing, collaborative team
• Opportunity to have real impact on both client growth and agency growth