Social Media Manager
Muscle Republic • Melbourne, AU
30+ days ago
Job description
Overview
People & Culture Manager / National Return to Work Coordinator at Muscle Republic. The Social Media Manager is responsible for reflecting the brand mission on social platforms, driving the brand strategy, overseeing day-to-day operations, collaborating cross-functionally, and delivering best-in-class content with strong leadership, strategic thinking, and community engagement.
Responsibilities
- Developing and implementing social media strategies aligned with brand and business objectives, focusing on increasing brand awareness, engagement, and driving traffic to the website.
- Leading the social media content direction and publishing schedule across Instagram, Facebook, TikTok, YouTube, LinkedIn, and emerging platforms.
- Monitoring and adapting to social media trends, audience behavior, and competitor activity.
- Translating brand and campaign objectives into actionable social media plans.
- Working with the broader marketing team to align social activity with campaign calendars and promotional initiatives.
- Capturing behind-the-scenes content at shoots, events, and brand activations.
- Featuring confidently on camera and leading internal participation in organic content.
- Managing and mentoring junior social media staff, providing clear direction, feedback, and development pathways.
Qualifications
- 3+ years’ experience as a Social Media Manager or in a similar role.
- Proven track record of managing and growing social channels, especially Instagram and TikTok.
- Strong writing, editing, and communication skills.
- Familiarity with content planning tools, analytics platforms, and social trends.
- A proactive, solutions-oriented mindset with an eye for detail and design.
- Experience in mentoring or managing team members.
What we offer
- A values-driven business fostering a supportive and friendly team culture.
- Paid day off for your birthday.
- Free coffee at surrounding cafes.
- Free personal product allowance, plus a discount for your family and friends.
- Regular team workouts and team building activities.
- Opportunities for ongoing professional development and career growth.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing and Sales
- Industries: Retail Apparel and Fashion
Location: Greater Sydney Area, NSW, Australia
#J-18808-Ljbffr