Talent.com
YouTrip
Social Media ExecutiveYouTrip • Sydney, AU
Search for other jobs
Social Media Executive

Social Media Executive

YouTrip • Sydney, AU
30+ days ago
Job description

About the Role


YouTrip Australia is looking for a hands-on Social Media Executive to help grow our presence across Instagram, Facebook, TikTok, YouTube, and travel-focused online communities.


This is a highly executional role with content creation at its core, but broader exposure across social publishing, community interaction, trend tracking, and performance insights.


You'll help bring YouTrip to life online - creating relatable and high-quality content, showing up authentically in travel conversations, and helping make YouTrip the most talked-about travel money card in Australia!



Your Mission


Build awareness, relevance, and trust for YouTrip through scroll-stopping content and authentic social engagement - never corporate, never salesy.



Key Responsibilities


Content Creation & Production (Core)



  • Ideate, film, and edit short-form, social-native content for Instagram, TikTok and YouTube

  • Create travel hacks, budgeting tips, card demos, day-in-the-life, fun cultural content, and real traveller use cases

  • Develop scripts, hooks, captions, and visual styles that feel organic to each platform

  • Capture simple product moments (tap-to-pay, FX comparisons, ATM withdrawals, app walkthroughs)


Social Publishing & Channel Support



  • Support day-to-day posting across YouTrip's social channels

  • Assist with content scheduling, captions, hashtags, and basic community replies

  • Ensure content is timely, culturally relevant, and on-brand

  • Help repurpose content across channels and formats


Design & Creative Support



  • Create lightweight design assets such as thumbnails, subtitles, overlays, and simple layouts

  • Maintain visual consistency while keeping content social-first and non-polished

  • Adapt content quickly based on performance and platform norms


Trends, Insights & Experimentation



  • Track social and creator trends and adapt them for travel and money-saving content

  • Test new formats, hooks, and angles and share learnings with the marketing team

  • Monitor basic performance metrics (views, engagement, saves) to inform iteration


Community & UGC Support



  • Support sourcing and coordination of authentic UGC from our users and community

  • Assist with creator briefs and content guidelines where needed

  • Help seed content into relevant travel groups, forums, and sub-cultures



About You



  • 1-2 years minimum experience producing social or UGC-style content (brand, freelance, or personal)

  • Comfortable filming yourself or others in natural, creator-style formats

  • Strong short-form video editing skills (CapCut, VN, Premiere, or similar)

  • Good design instincts (Canva, Figma, Adobe tools)

  • Strong understanding of what resonates with Australians and travel audiences

  • Fast, curious, independent, and comfortable experimenting, learning, and iterating quickly

  • Strong understanding of internet culture, platform humour, and emerging trends



Nice to have



  • Familiarity with AI creative tools (e.g. Chatgpt, Claude, Higgsfield, Midjourney) to speed up ideation and content production

  • Interest in travel, budgeting hacks, or fintech products

#J-18808-Ljbffr

Create a job alert for this search

Social Media Executive • Sydney, AU