Brand & Digital Marketing Lead

Are you ready to shape the future of a member owned bank with a bold, digital first brand? MoveBank is seeking an experienced, visionary Brand & Digital Marketing Lead to steer our brand refresh and accelerate digital growth as we enter an exciting new chapter in 2026.

Why MoveBank?

• Lead a major brand transformation—blending heritage with a fresh, digital friendly identity.
• Help set the strategic direction for digital marketing that drives real impact for our members and community.
• Thrive in a collaborative, agile environment where your ideas are valued.

What You’ll Do

• Lead and evolve brand strategy—positioning, architecture, and messaging—ensuring a consistent, compelling identity across every touchpoint.
• Design the digital growth plan and lead integrated campaigns across web, social, email, search, and content—balancing brand building with performance.
• Establish brand governance and creative standards; guide agencies and internal teams to deliver best‑in‑class work.
• Champion data‑driven decision‑making—use insights to optimize channel mix, content, and conversion.
• Oversee marketing technology usage (automation, segmentation, CRM integrations) to unlock personalized member experiences at scale.
• Own and coordinate partners/vendors fostering a culture of creativity, accountability, and continuous learning.
• Partner with stakeholders to ensure aligned roadmaps, member‑centric journeys, and responsible marketing practices.
• Plan and manage budgets, timelines, and resourcing for brand and digital initiatives, ensuring disciplined execution.

About You

• A brand builder with 3‑4+ years in modern marketing, including leadership across digital channels.
• Strategic and hands‑on—you can set direction, brief teams, and roll up your sleeves to get work shipped.
• Proven record driving growth through integrated campaigns, content strategy, SEO/SEM, social, and email.
• Analytical mindset—comfortable with performance metrics, experimentation frameworks, and reporting.
• Exceptional stakeholder management and communication skills; you thrive in fast‑paced, cross‑functional environments.
• Values‑led, member‑first approach with strong attention to detail and design standards.

Bonus Points

• Experience leading brand refreshes or digital transformation initiatives.
• Familiarity with marketing automation, customer segmentation, data analytics, and CRO/UX practices.
• Financial services or member‑owned organization experience.
• A growth mindset and passion for mentoring teams.

Ready to shape the future?

Apply now and help MoveBank set a new standard for brand and digital excellence in member owned banking.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales

#J-18808-Ljbffr