National Sales Manager VIC or NSW

Join to apply for the National Sales Manager VIC or NSW role at BrightSide Executive Search

We are seeking a commercially driven and strategic National Sales Manager to lead and execute the sales strategy across Australia. This key leadership role is responsible for driving revenue growth and managing high-value relationships with national retailers and distributors.

Reporting to the Sales & Marketing Director, you will work closely and collaboratively with cross-functional teams to achieve the business objectives of this well-established, family-owned company.

Base pay range

A$160,000.00/yr - A$200,000.00/yr

This range is provided by BrightSide Executive Search. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Key Responsibilities

• Lead national sales strategy and execution across all Australian states and territories.
• Drive revenue growth through key national retail partnerships (Endeavour Drinks Group, Coles Liquor).
• Manage distributor relationships and implement annual sales and trade marketing programs.
• Oversee direct wholesale account management.
• Develop sales and expense budgets in collaboration with the Sales Director and CFO.
• Monitor sales performance, identify trends, and report to senior leadership with actionable insights.
• Conduct regular business reviews with customers to drive sales and address performance issues.
• Manage and develop a small team of Brand Ambassadors in QLD, NSW and VIC.
• Contribute to product launches, marketing campaigns and new product development.
• Represent the brand at tastings, wine dinners and industry events.
• Advise on innovation and commercial opportunities to support business growth.

What You’ll Bring

• Proven experience in sales leadership, ideally within the wine, beverages or FMCG sector.
• Strong relationships with major national retailers and distributors.
• Excellent commercial acumen and a data-driven approach to sales performance.
• Ability to influence, lead and inspire cross-functional teams and stakeholders.
• Experience managing budgets, forecasting, and delivering on growth targets.
• Passion for wine and a willingness to represent the brand at key industry events.
• A collaborative mindset, with the ability to work across departments and bring people together.

This role will suit a highly energised and motivated individual with a genuine passion for partnering with major national retail chains and a proven ability to lead, inspire, and drive performance across distributor teams.

For a confidential chat, please apply now!

Seniority level

• Director

Employment type

• Full-time

Job function

• Sales and Management

Industries

• Wholesale Alcoholic Beverages
• Food and Beverage Services
• Food and Beverage Manufacturing

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