SEO Executive

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LMG is the largest and most progressive aggregator group across Australia and New Zealand supporting a community of over 6,000 brokers and advisers. Proudly family-owned and led, LMG supports businesses operating under their own brand, or the Loan Market brand, and partners with over 70 banks and lenders. The business has grown rapidly, with LMG brokers in both countries helping over 330,000 customers settle over $142 billion worth of loans in FY25.

We’re not a conventional company with a lot of rules and hierarchy, and we don’t intend to become one. We live our values in everything we do: Compassion for our customers, doing what we say, being curious and thinking openly, going further together, and staying hungry but humble. We’re a large company with a start-up attitude. Our success is driven by hiring outstanding people and accepting nothing less than being the best at what we do.

We are proud to be named Australian Financial Review BOSS Best Place to Work - Banking, Superannuation and Financial Services & in 2025!

About the role

As our SEO Executive, your job is to work closely with our SEO and digital marketing teams to improve organic website traffic and leads for Loan Market branded businesses in Australia and New Zealand.

Key Responsibilities

As the SEO Executive, you’ll be responsible for leading the implementation of our local SEO strategy for broker businesses. Your responsibilities include but are not limited to:

• Drive local search traffic and SEO rankings and input into marketing materials to help the Broker Marketing team drive adoption of our internal SEO solutions
• Google Business Profile and local listing optimisation
• Support the delivery of Local SEO initiatives, including optimisation of websites and location-based content
• Educate/training the Digital Marketing Specialist on local SEO best practices
• Ensure all subscriptions are delivered accurately and on time
• Own data and reporting of the solution

You will also support the implementation of our national SEO, AEO and GEO initiatives, with the support of our SEO Coordinator. This includes but is not limited to:

• Inform our strategy to address AI in search through regular research and tactic ideation
• Implement SEO testing and experimentation, documenting learnings and outcomes to inform our search strategy
• Identify trends, opportunities, and issues, escalating insights to the SEO Specialist
• Support with the delivery of our SEO solution:
  • Conduct keyword research to support blog, suburb, and landing page content.
  • Develop content as well as brief content writers
  • Build pages on websites (both national and local)
  • Implement on-page optimisation updates (meta titles, descriptions, headers, internal linking, image alt tags).
  • Assist with regular website audits (crawlability, indexing, broken links, duplicate content etc).
  • Develop competitor analysis and identify opportunity areas to win on search
  • Review existing content for target keywords, internal linking opportunities and user intent.
  • Track Loan Market’s backlink profile and competitors using SEO tools.
  • Assist in analysis and reporting for both the national and broker sites

In this role, you’ll report to the SEO Specialist for Loan Market, SEO and work closely with our SEO Coordinator, Digital Marketing Specialist, the wider marketing team, and our broker network.

KPIs

• Grow website traffic from local search
• Local search rankings and discoverability

To succeed in this role you will bring with you

We are seeking an experienced SEO technician who likes to go above and beyond, someone who looks for creative solutions to challenges, and doesn’t settle for the status quo. You’ll be happy to roll up your sleeves, get into the details whilst achieving exceptional results for our brokers. This role is ideal for someone looking to move from an agency environment to an in-house position, or from in-house to a role that retains an agency-style pace and variety.

• 2+ years of SEO experience
• Strong knowledge of and experience in implementing local SEO strategies - including on-page, technical and off-page SEO
• Experience using GA4 and Google Search Console
• Experience with SEO tools such as Screaming Frog and SEMRush
• Ability to manage multiple priorities and work across different stakeholders
• Passion for search and interested in keeping abreast of changes in the search environment (SEO, AEO, GEO)
• Basic understanding of HTML, CSS, or CMS platforms (e.g. WordPress) would be valuable

Our benefits

Flexibility & Balance

• Hybrid & Flexible Working: Tailor your work week to suit your lifestyle.
• 6 ‘Me’ Days: Extra leave to prioritise your wellbeing.
• Religious & Cultural Swap Leave: Trade a public holiday for one that’s meaningful to you.
• Extra Annual Leave: Need more time off? Purchase additional leave to recharge.

Family & Wellbeing

• 16 Weeks Paid Parental Leave: Plus up to 52 weeks of paid superannuation.
• Paid Fertility Treatment Leave: Support when navigating your fertility journey.
• 12 Days Personal Leave: Time off when life happens.
• Wellbeing Support: Access to EAP for personal, financial, and career advice.

Growth & Development

• Paid Study Leave: Support for your studies.
• L&D Programs: Grow your skillset and advance your career with tailored learning programs.
• Accelerate Program: Development opportunities for high performers.

Community

• LMG Share Tomorrow Foundation: Earn volunteer donation rewards and company donation matching.
• Paid Volunteer Day: Volunteer with paid time off

At LMG, we know that diversity and inclusion are key to our success. We're dedicated to building a workplace where everyone feels valued, respected, and supported—no matter their race, gender identity, sexual orientation, religion, age, or any other part of who they are. We understand that diverse perspectives fuel innovation and drive business growth. As an inclusive employer, we foster a culture where everyone has the opportunity to thrive and show up as their authentic selves every day.

Seniority level

Associate

Employment type

Full-time

Job function

Marketing

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