Customer Relationship Management Manager

Customer Relationship Management Manager

Location: Melbourne, Victoria, Australia

Base pay range: A$150,000.00/yr - A$150,000.00/yr

This range is provided by TALENTD Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

We are seeking a Global CRM Manager to establish and lead a newly created role for a leading activewear brand. You will be responsible for building a global CRM programme from the ground up and shaping customer experiences across all touchpoints worldwide.

Responsibilities

• Develop and own the global omnichannel CRM strategy, covering lifecycle, segmentation, retention, and loyalty.
• Lead CRM platforms, integrations, and data management to create a single customer view.
• Design and optimise personalised, omnichannel customer journeys across digital, retail, and events.
• Track and improve performance through KPIs, testing, and insights to drive growth and loyalty.
• Collaborate with global and regional stakeholders, agencies, and technology partners.

Qualifications

• 8+ years’ experience in CRM, retention, or lifecycle marketing, ideally within retail or eCommerce.
• Proven experience building CRM strategies from scratch at scale, preferably globally.
• Strong hands‑on knowledge of CRM platforms, CDPs, and data‑driven marketing.
• Excellent stakeholder management, communication, and project management skills.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Advertising

Industries

Retail Apparel and Fashion

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