CRM Marketing Specialist
green tree advisory services pvt • Sydney, AU
30+ days ago
Job description
Overview
We are looking for a CRM Marketing Specialist to join the Fan Engagement Marketing team of a leading international sports league. This role will focus on executing and optimizing outbound CRM campaigns across email, SMS, and push channels to drive fan acquisition, engagement, and lifecycle growth.
Responsibilities
- Execute end-to-end CRM campaigns across email, SMS, and push notifications
- Manage audience segmentation, campaign build, QA, personalization, and deployment
- Optimize lifecycle campaigns (onboarding, reactivation) to improve fan LTV
- Design and analyze A/B and multivariate tests to improve performance
- Leverage insights, analytics, and automation tools for continuous optimization
- Collaborate with Marketing, Data & Analytics, MarTech, Product Marketing, and external vendors
Qualifications
- Bachelor’s degree with 3–5 years of relevant CRM/marketing experience
- Hands-on experience with CRM and marketing automation platforms (Adobe tools, SFMC, Epsilon, etc.)
- Strong understanding of CRM KPIs, reporting, and performance metrics
- HTML editing skills; working knowledge of Photoshop
- Strong communication, project management, and organizational skills
- Ability to thrive in a fast-paced, high-volume environment
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