Advertiser Engagement and Creative Operations Product Specialist, GMPT, TikTok Australia

Responsibilities

About the team

Creativity is the soul of advertising. TikTok's Creative Product Operations Team develops world-leading technical solutions for the creation, interpretation, and optimization of ad creativity. Our mission is to empower and inspire advertisers, creators, and third-party participants within the ecosystem, delivering the most engaging creative experiences to end users.

We are user-oriented and committed to technological excellence. Our goal is to drive and lead technological innovation in the ad tech and creative industry, providing product power and value to our clients, creators, and the entire ecosystem.

Our team is built on the foundation of the creative ecosystem, offering comprehensive creative capabilities to global clients. We are seeking experienced operations professionals responsible for overseeing the overall creative needs of our APAC clients. From material services to influencer content, from insights to production and marketing, they ensure the creative team’s contribution to clients’ business growth.

Responsibilities

• Accountable for the full go-to-market strategy and execution for creative products to internal and external stakeholders.
• Responsible for the onboarding and training of advertisers, fostering client engagement and empowerment. Assist in pitching products/solutions to clients and engage in client discussions.
• Partner closely with the Global Business Solutions team to understand and address advertiser business' requirements through the right creative products.
• Deliver operational support at the campaign execution level, guaranteeing a smooth and trouble-free process.
• Gather preliminary market insights and qualified product feedback to inform product strategy and improvement.
• Strong operational rigor ensuring team trackers and documents consistently updated and well-maintained.
• Collaborate with external partners and agencies to create, refine, and develop strategies for content that simplifies and enhances marketing efforts on TikTok.
• Maintain direct and ongoing relationships with partners from creative/creator agencies, managing onboarding, contracts, invoicing, and addressing business, technical, or policy issues while advocating for our ecosystem internally.
• Identify, cultivate, and grow relationships with top partners in Australia, ensuring they are delivering on our program goals, tracked and measured for success based on very strict performance metrics.
• Drive partner adoption of our creative products and provide continued education for driving product adoption across the ecosystem.
• Daily data management and analysis, manage and improve the relevant data system according to the business target and product iteration, guide project decision-making through data analysis.

Qualifications

Minimum Qualifications

• Over 3 years of experience in commercial product operation or related experience in the advertising industry, with an understanding of the international advertising market;
• Experience working with creative agencies, creative advertisement products and creative campaign management
• Familiar with commercial advertising logic, especially with the basic knowledge of performance advertising, able to output marketing methodology and propose product solutions according to industry scenarios;
• Strong data analysis ability, can independently complete the industry and customer advertising creative analysis and optimisation strategy proposal, and output analysis report;
• Great communicator & team-worker. Comfortable navigating global organization structures & aligning objectives with cross-functional teams. Thriving in a work environment with diverse cultures.
• Fluency in English, to engage with advertisers in the Australian market whilst collaborating with stakeholders across the wider APAC region.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Acknowledgement of Country

In the spirit of reconciliation, TikTok acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

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