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Online Education Services (OES)
Performance CopywriterOnline Education Services (OES) • Melbourne, AU
Performance Copywriter

Performance Copywriter

Online Education Services (OES) • Melbourne, AU
30+ days ago
Job description

At OES, we're on a mission to be the world's most impactful enabler of education. We partner with leading universities and institutions to deliver transformative learning experiences, and we're looking for a Performance Copywriter who is as passionate about education and storytelling as we are.

As our new Performance Copywriter, you'll be the creative force behind high-impact, performance-driven content that speaks directly to prospective students. From scroll‑stopping social ads to compelling course pages and engaging video scripts, you'll craft copy that drives action across the full marketing funnel.

You’ll collaborate with a talented team of marketers, creatives, and strategists to bring our partner brands to life, tailoring messaging to diverse audiences and continuously optimising for performance.

What You’ll Do

  • Write persuasive, conversion‑focused copy for paid media, email, landing pages, brochures, and more
  • Translate strategy and personas into messaging that resonates at every stage of the student journey
  • Optimise long‑form content for marketing impact and SEO
  • Test, learn, and refine copy based on performance data
  • Transform complex information around career & learning outcomes, entry requirements and other course details into easy‑to‑digest copy
  • Build frameworks and documents to efficiently roll out copy updates at scale, across many products/programs
  • Use AI tools to scale content creation without sacrificing quality
  • Align messaging with visual creative for maximum impact
  • Stay ahead of trends and ensure our messaging stands out in a competitive market

What Success Looks Like

  • Your copy consistently drives clicks, conversions, and engagement
  • Messaging is sharp, differentiated, and aligned with brand and audience needs
  • You’re a trusted partner across the business, known for your strategic thinking and creative flair

About You

  • 5+ years’ experience in copywriting, content marketing, or advertising
  • Proven ability to write for performance, especially across paid search, social, and digital
  • A strong grasp of SEO, lifecycle marketing, and audience segmentation
  • Experience using AI tools to enhance content creation
  • A collaborative spirit and a passion for education
  • Bonus points for experience in education, regulated industries, or multi‑brand environments

About OES

OES is a vibrant, values‑led organization passionate about enhancing lives through education. We partner with universities, training institutes and professional bodies worldwide to deliver immersive and engaging learning experiences. Our people are empowered to impact every day through innovation, teamwork and a shared commitment to excellence.

What’s in it for you?

  • Flexible, hybrid work for genuine career‑life fit (2‑3 days in our Cremorne Office)
  • Professional development and mentoring
  • OES Culture Club and events calendar
  • Health and wellbeing activities
  • Annual flu vaccinations
  • Paid parental leave
  • Purchased leave
  • Study assistance and leave for eligible employees
  • Mental health support resources and Employee assistance program (EAP)
  • Income protection insurance
  • Corporate health insurance

Ready to make an impact?

Please apply now with your updated CV.

We value and celebrate diversity and are committed to fostering an inclusive workplace for all. We strongly encourage applications from First Nations peoples, people from culturally and linguistically diverse backgrounds, individuals with disabilities, and members of the LGBTQIA+ community. If you require adjustments during the recruitment process, please let us know – we’re here to support you.

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Performance Copywriter • Melbourne, AU

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