Business Director, Influencer and Social

The purpose of this role is to build strong relationships with clients and to support senior leadership to drive and deliver on a client’s public relations strategy. Oversees the development of plans, proposals, reports, creative briefs and other communication deliverables. The Business PR Account Director is a leadership role and responsible for people development. Works collaboratively across the agency and within the Dentsu business to ensure clients receive the best integrated public relations and communications solutions for their business.

Job Description

dentsu is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy through five global leadership brands; Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu Creative operates in over 21 markets worldwide with more than 2,200 dedicated specialists. Bringing together our Japanese heritage in craft, data and technology, and our deep understanding of media and contemporary culture, Dentsu Creative is a new global creative agency. Born in Japan, raised in a digital world. We help transform brands and business through the power of Modern Creativity: which creates culture, changes society and invents the future and is accelerated by our deep specialist expertise in digital experience, earned attention and entertainment.

The role

As Business Director, Influencer and Social in dentsu Creative’s PR team, you will lead meaningful, high impact social, influencer and communications work that shapes brand fandom, drives engagement and builds communities. In this senior leadership role, you will guide clients through complex issues, develop strategic, insight‑led social and influencer campaigns, and oversee seamless delivery.

You’ll partner closely with media, strategy, creative and production experts to deliver work that is purposeful, talkable and nationally recognised. With a blend of strategic counsel, relationship management and team leadership, this role is ideal for a seasoned communications leader who thrives in fast‑moving environments and is motivated by work that creates real impact.

This 12 month fixed term contract, hybrid-based role ideally in our Sydney office.

Core responsibilities

• Lead major social and influencer programs for clients entertainment, sport and health and wellness.
• You will provided strategic counsel, shape communication strategies and driving campaign outcomes end‑to‑end.
• Act as the senior client lead and escalation point, ensuring strong relationships, clear communication, and delivery that meets brand, audience and reputation objectives.
• Oversee execution of integrated PR campaigns across earned, owned, social and influencer channels, ensuring quality, timeliness and accuracy of all outputs.
• Manage and mentor PR teams, driving accountability, capability development, workflow efficiency and consistent operational excellence.
• Lead budgeting, forecasting and financial performance across your portfolio, while identifying growth opportunities and contributing to new business pitches.

A bit about you

• Proven agency or mixed‑environment experience delivering complex, high‑profile campaigns.
• Deep understanding of online communities, industry trends and stakeholder dynamics, with proven strength in social media strategy, storytelling and influencer management.
• A confident communicator and presenter with strong executive presence, able to influence senior stakeholders and articulate social strategies with clarity and conviction.
• A collaborative leader who mentors talent, drives team performance, and builds trusted relationships with clients, creatives and cross‑functional teams.
• Commercially sharp, highly organised and detail‑obsessed, able to manage budgets, navigate complex workloads and consistently deliver high‑quality, error‑free work.
• Experience in agribusiness and sustainability will be viewed favourably.
• Account leadership: 10+ years in communications/consulting; proven retention of large accounts and program growth.

Why join us

• Impact at scale: Work across nationally significant portfolios and high-visibility national campaigns, shaping the future of food, fibre sustainability and social causes.
• Real autonomy: Authority to shape programs, pitch growth, and set the team’s operating rhythm.
• Great people, low drama: Supportive leaders, clear expectations, flexible working, and a high-trust culture.

What’s in it for you

• The opportunity to give back with dedicated volunteer leave and our whole-company event, One Day for Change
• Career Development and Learning & Development opportunities, including access to our global online dentsu University
• Hybrid working & real flexibility

Become a champion for meaningful progress

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

If you want to belong to a one global network where opportunities are limitless – we look forward to welcoming you.

Location

Sydney

Brand

Dentsu Creative

Time Type

Full time

Contract Type

Temporary Cover (Fixed Term)

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