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Inviva
Head of Digital MarketingInviva • Sydney, AU
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Head of Digital Marketing

Head of Digital Marketing

Inviva • Sydney, AU
30+ days ago
Job description

Head of Digital Marketing

Direct message the job poster from Inviva

Chief Product and Marketing Officer, Inviva

Company Description

Inviva is a leading Australian reverse mortgage lender that empowers individuals over 55 to access the equity they have built in their homes for other purposes. We’re a young, fast‑growing business. We have big ambition and a lot of heart, and we recognise our privilege in meeting the needs of our 55+ customers. Reporting to the CPMO, this role will play a pivotal part in shaping the future of our lending business, building trust with our target audience and helping us support older Australians to achieve their retirement and lifestyle goals.

Role Description

The Head of Digital Marketing will lead the strategic development and execution of all digital marketing initiatives to drive brand awareness, customer acquisition, and lead conversion. This role is responsible for managing digital channels, content strategy and creation, lead nurturing programs, and analytics to drive increased awareness, consideration and purchase as we pursue ambitious growth and volume targets.

Key responsibilities include:

  • Digital marketing strategy and leadership
  • Lead generation and nurture programs (B2B and B2C)
  • Analytics and campaign performance management

This is a full-time position based in Sydney, NSW.

Qualifications and Experience

  • Bachelor’s degree in Marketing, Digital Media, or related field
  • 7+ years in digital marketing, with at least 3 years in a senior role.
  • Proven track record in lead generation and conversion optimisation – preferably in the B2C space.
  • High proficiency in SEO, SEM, Meta, Google Analytics, and marketing automation platforms (e.g. Hubspot)
  • Ability to create digital experiences that build trust and engagement with our target audience
  • Excellent written and verbal communication skills
  • Advanced skills in analytics, reporting and marketing channel optimisation
  • Experience in financial services would be highly regarded but is not mandatory

Seniority Level

Executive

Employment Type

Full-time

Job Function

Marketing and Sales

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Head of Digital Marketing • Sydney, AU