Head of Brand Strategy

• New senior role with full brand ownership - strategy, creative and PR
• Lead a team of 8 across campaigns, content, comms and social
• Based in Melbourne, VIC

Head of Brand Strategy
Hommey | Melbourne, VIC | Full-Time

You have spent years building brands for other people. You know what good looks like. You know the gap between what a brand could be and what it actually is.

This is a new senior role. You will own the full brand and communications remit - strategy, creative direction, PR, partnerships, events, content and campaigns. You will sit on the leadership team and have genuine influence on where this business goes. What you build here will be visible.

About Us
Born in 2021 with a simple cushion and a big dream, Hommey is revolutionising the homeware industry. We believe creating an aspirational, top-quality brand doesn’t have to break the bank and we’re proving it. Our mission is to help people craft a home that truly reflects who they are, without compromise. We’re a team committed to making ethical, sustainable choices, and we’re doing better for our planet and our people every day. We’re just getting started.

The Role

You own the brand. All of it - where it goes, how it shows up, and the standard it holds.

• Define and evolve Hommey's brand strategy, visual identity, tone of voice and market positioning
• Build and protect brand consistency across every touchpoint - product, eCommerce, retail, performance, packaging
• Lead annual PR calendar and agency partnerships, with proactive media positioning across AU and US
• Oversee influencer strategy and brand partnerships that build awareness and drive revenue
• Lead go-to-market for new product launches, seasonal campaigns and category expansions
• Set the creative vision for all content across owned channels - social, editorial, in-store and on-site
• Define brand health metrics, track share of voice, and connect brand investment to commercial outcomes
• Lead and develop a team of 8, including 4 direct reports: Senior Creative Content Manager, Senior Social Media Manager, and Influence Manager

Who We're Looking For

You are strategically rigorous and taste-driven. You hold a high creative standard without making it precious, and you bring calm to ambiguity rather than waiting for it to clear.

• 8+ years across brand, marketing and communications - at least 3 in a senior leadership role
• Experience building or transforming a consumer brand that people genuinely connect with - lifestyle, home, fashion or consumer goods
• Strong PR and media instincts - you understand how coverage is really earned
• Exceptional written communication - you set the standard for how the brand writes and speaks
• Commercially minded - you connect brand activity to business outcomes and track it accordingly
• Experience managing creative and comms agencies with high expectations and a collaborative approach
• Proven ability to lead and develop in-house creative teams
• Comfortable moving between strategic and executional work without losing pace
• Genuine curiosity for home, interiors or design - lived taste, not job requirement
• Experience scaling a DTC brand into international markets, ideally AU and US

And the non-negotiables - you set your own standard and do not need to be told twice. You treat this role as a proving ground, not a landing spot. You ask how can I make this better, not just what do I need to do. You have conviction in your creative point of view, and you back it with data. You are the kind of leader whose team does their best work because of you, not despite you.

Why Join Hommey?

• At Hommey, we’re building more than a home and lifestyle brand — we’re creating a movement defined by comfort, quality, and personalisation
• We believe in what we do. Be part of an ambitious start-up team disrupting the homewares market
• A flexible work culture is at the heart of what we do. We believe in flexibility and surrounding ourselves with passionate individuals who value creativity and teamwork
• We offer Comfort Days: these are five days in addition to A/L accruals.
• We love our community and are customer centric. We want to create products that make a difference in the lives of our customers

Still Reading?

If you’re still here, we get the feeling you’re our kind of person. But here’s the deal research shows that 60% of women and underrepresented folks may have already decided to step away from applying. Even if you don’t tick every box, we’d love for you to say hello. We’re all about bringing different perspectives and experiences to the table, because that’s what will bring us closer to creating comfort for all.

If you're ready to be part of a team that's redefining homeware, one cushion at a time, we want to hear from you!

Join us in our mission to make homes more beautiful, comfortable, and uniquely personal.

Please note, due to the anticipated volume of applications, only shortlisted candidates will be contacted.