Talent.com
Minor Hotels
Social Media Manager/ Content CreatorMinor Hotels • SA, AU
No longer accepting applications
Social Media Manager/ Content Creator

Social Media Manager/ Content Creator

Minor Hotels • SA, AU
12 days ago
Job description

Job Description

Minor Hotels is seeking a creative, trend-savvy Social Media Manager/ Content Creator to lead the always-on social presence for priority properties across Australasia.

This role blends strategic platform management with hands-on content creation, capturing and producing high-performing, social-first content across TikTok, Instagram and Facebook. Working closely with the Director of Brand Marketing and wider Marketing team, you will ensure content remains visually elevated, platform-native and culturally relevant while driving engagement and audience growth across our hotel brands.

This is an exciting opportunity for a social media professional who thrives behind both the camera and the analytics dashboard, someone who understands trends, storytelling and how content inspires travel.

What You Will Do

Social Channel Management

  • Manage daily publishing across Instagram, TikTok and Facebook channels.
  • Maintain a consistent brand voice and visual identity across all platforms.
  • Ensure channels remain active, engaging and culturally relevant.
  • Plan and execute always-on social calendars aligned with marketing priorities.

Content Creation

  • Capture and produce short-form video and photography across priority hotels.
  • Create Reels, TikToks and social-first storytelling content designed for performance.
  • Edit video content using tools such as CapCut, Adobe Creative Suite or equivalent platforms.
  • Travel across priority hotels to capture on-property content and experiences.

Platform Growth

  • Identify emerging social trends, formats and platform opportunities.
  • Optimise content performance using engagement and audience insights.
  • Drive follower growth, reach and meaningful audience engagement.
  • Test new content formats and continuously refine social strategy.

Collaboration

  • Partner with hotel teams to identify compelling content opportunities.
  • Work closely with the Director of Brand Marketing to ensure creative and visual consistency.
  • Collaborate with the Influencer & Brand Partnerships Manager to amplify creator and influencer content

Qualifications

  • Proven experience managing brand social media accounts, ideally within travel, lifestyle or hospitality.
  • Strong content creation skills, including filming, editing and storytelling for short-form platforms.
  • Deep understanding of TikTok, Instagram and evolving social media trends.
  • Experience analysing performance metrics and optimising content accordingly.
  • Ability to balance creativity with brand standards and commercial objectives.
  • A proactive, collaborative approach and willingness to travel for content capture.

Additional Information

At Minor Hotels, we value our people as the heart of our success. Joining Minor means, you’ll enjoy a rewarding package designed to support your professional growth, wellbeing, and work-life balance:

  • Career Growth: Learning and development programs to boost your career.
  • Exclusive Hotel Deals: 50% off stays at Minor Hotels in Australasia; 20% off for friends and family.
  • Global Perks: International accommodation discounts across our hotel brands.
  • Retail Rewards: Cashback and discounts at 400+ top retailers in AU/NZ.
  • Experiences: Discounted entertainment and activities.
  • Banking and Insurance: Exclusive health insurance offers and workplace banking benefits.
  • Wellness Boost: EAP and tailored wellness support

Our people drive the success of our business; We are a dynamic organisation dedicated to delivering exceptional guest experiences. We invest in your skills and foster a workplace culture that celebrates innovation, collaboration, and personal growth.

Currently, we are only accepting applications from candidates who have working rights within Australia or New Zealand.

#J-18808-Ljbffr
Create a job alert for this search

Social Media Manager/ Content Creator • SA, AU

Similar jobs

SAP Project Manager (Anywhere on the East Coast of Australia)

Dyflex SolutionsSA, AU

DyFlex Solutions is an established SAP Platinum Partner with offices across Australia and New Zealand.Recognised as a leader in SAP expertise, we deliver fit‑for‑purpose solutions ranging from gree... Show more

BUSINESS MANAGER (SA)

SportsgirlSA, AU

Proudly Melbourne-born, The Sportsgirl brand and our iconic bold stripes have been part of contemporary Australian fashion culture since 1948.We’ve created a vibrant community where creativity and ... Show more

Nursing Director – Community & Allied Health

Flinders And Upper North Local Health NetworkFar North, SA, AU

Nursing Director – Community & Allied Health.Flinders and Upper North Local Health Network – Whyalla.Join us as a Nursing Director - Community & Allied Health and lead impactful service del... Show more

Manager, Platform Professional Services (Remote, AUS)

CrowdStrike Australia Pty LimitedSA, AU
Remote

As a global leader in cybersecurity, CrowdStrike protects the people, processes and technologies that drive modern organizations.Since 2011, our mission hasn’t changed — we’re here to stop breaches... Show more

Store Manager - Expression of Interest, SA

SpecsaversSA, AU

Flexible roster for work-life balance.Two FREE pairs of glasses per year.Birthday & Volunteer leave.Work with major brands like Marc Jacobs, Ted Baker, Tommy Hilfiger, Country Road, and more!.H... Show more

Executive Manager - Community Programs (Relocate to Richmond, VIC)

Odyssey VictoriaSA, AU

Lead a New Chapter of Community Impact Across Victoria.Attractive remuneration package of $185,000 PLUS Super!.Vehicle or Vehicle Allowance and access to Salary Packaging.Hybrid flexibility, Genero... Show more

Key Account Manager Oncology SA/WA

EP HealthcareSA, AU

Be part of a landmark, first‑in‑class Neuro‑Oncology launch.Join a global organisation known for scientific excellence.Call Deb Buch for a Confidential Discussion 0418 656 338.Key Account Manager –... Show more

Commercial Manager

Sports Entertainment NetworkSA, AU

Commercial Manager – South Australia.Sports Entertainment Network (SEN) is one of the largest sports media content and entertainment businesses, with the unique capability to deliver brand stories ... Show more

Social Worker/Senior Social Worker - CAMHS Northern Country

Women's and Children's Health NetworkSA, AU

Social Worker/Senior Social Worker - CAMHS Northern Country.Country SA - Location negotiable.Women’s and Children’s Health Network (WCHN), Child and Adolescent Mental Health Service (CAMHS).Various... Show more

Executive Manager - Odyssey Victoria

Odyssey VictoriaSA, AU

Lead a New Chapter of Community Impact Across Victoria.Attractive remuneration package of $185,000 PLUS Super!.Vehicle or Vehicle Allowance and access to Salary Packaging.Hybrid flexibility, Genero... Show more

Sr. Intelligence Analyst (Remote, AUS)

CrowdStrike Australia Pty LimitedSA, AU
Remote

As a global leader in cybersecurity, CrowdStrike protects the people, processes and technologies that drive modern organizations.Since 2011, our mission hasn’t changed — we’re here to stop breaches... Show more

Project Managers

SaabSA, AU

The Project Manager provides leadership of a project involving multiple internal as well as external stakeholders.This includes the day-to-day management of the assigned Project Management Team and... Show more

Share your CV with Careerlink People Solutions

Careerlink People SolutionsSA, AU

Upload your resume to our website to be considered for future job opportunities.Our team will match your skills with the right roles and reach out when a fit is found. Show more

Assistant Business Leader - Remote Team

Flight Centre Travel GroupSA, AU
Remote

Here at Travel Associates, we are one of a kind.Australia’s leading luxury travel agency, a certified great place to work, and renowned for delivering the best client service in the industry.Our su... Show more

Optical and Retail Assistant Expression of Interest, SA

SpecsaversSA, AU

Employment Term: Full Time | Part Time | Casual.Two FREE pairs of glasses per year!.Work with major brands like Marc Jacobs, Ted Baker, Tommy Hilfiger, Country Road, and more!.Health & wellbein... Show more

Senior Project Manager - Boutique Builder

Construction Talent AuthoritySA, AU

The Fit-out King has been under the radar for over two decades, not needing to advertise or market for work or staff due to his extensive clientele and fantastic reputation around town.Over 25 year... Show more

Parent Pathways Mentor – Based in Mount Gambier

UnitingSASA, AU

Make a Real Impact as a Parent Pathways Mentor – Based in Mount Gambier.Fixed Term until 30 June 2027 – with potential for extension.Are you passionate about empowering families and creating lastin... Show more

Site Manager | Flagship Project | All-star Team

Construction Talent AuthoritySA, AU

With three decades of experience, this construction company has consistently set the benchmark in the South Australian market for architecturally exciting mid-rise residential projects.This is numb... Show more

Spotlight Team Member Opportunities - all store locations

Spotlight GroupSA, AU

When people think of Spotlight, they think sewing and dress making.But, there is so much more to us!  We have the Home Décor, Manchester, Craft & Party and the Furnishings departments all under... Show more

Recruitment Account Manager

Careerlink People SolutionsSA, AU

At Careerlink People Solutions we believe that people are the oxygen that fuel the fire of progress and evolution.We put our people first and place a strong emphasis on creating a stimulating envir... Show more