Senior Marketing and Digital Manager

Discover a career where care goes both ways!

• Based at Macquarie Park, short walk from Metro Station + WFH options
• 7 Additional days off per year + NFP Salary Packaging + Fitness Passport
• Key leadership role within a dynamic Marketing Team

Catholic Healthcare has been recognised as one of Australia’s Best Places to Work, a reflection of the strong culture we’ve built and our commitment to the safety, health and wellbeing of our 6,000 employees. With more than 30 years of experience in care and an excellent industry reputation we recognise aged care is a constantly evolving, dynamic & growth industry. With it comes exciting opportunities to be part of a fast paced, forward-thinking and innovative purpose led organisation committed to creating a world where older people thrive.

We’re excited to share that we now have an opportunity for a confident and experienced Senior Marketing and Digital Manager to lead a high-performing and busy team of 2 Marketing Managers, a Marketing Specialist and a Digital Specialist, driving impactful marketing and digital outcomes aligned to Catholic Healthcare’s strategic priorities.

Reporting to the Chief Strategy Officer, you will play a key leadership role within the Strategy and Growth team, working closely with the broader team including Communications, and Sales. Leveraging your deep marketing and digital expertise, you will shape strategy, lead campaigns, strengthen brand reputation and drive innovation and new initiatives that support and promote team capabilities.
As an experienced people leader, you will engage, inspire and coach your team while responding proactively to changing business needs. Your ability to build strong, trusted relationships with internal and external stakeholders and identify opportunities, will be key to your success.

Your role will include;

• Developing overarching marketing strategy aligned to the org. strategy using all channels (including digital)
• Providing campaign oversight to align messaging, positioning and go-to-market plans with stakeholder needs and the competitive landscape
• Understanding market research, competitive analysis, and customer segmentation to identify opportunities, trends, and customer needs
• Leading the marketing team to develop and implement marketing campaigns for designated business units
• Building team capability through clear direction, development and ongoing support
• Creating a positive team environment that supports clear communication, collaboration and coordination
• Partnering with senior stakeholders and ELT to understand needs and expectations
• Collaborating across sales, product and operations to ensure alignment
• Partnering with Communications to align campaigns and goals

The successful candidate will be a highly motivated, organised and decisive self-starter with exceptional interpersonal skills and proven experience partnering with executives and managing expectations in a fast-paced, dynamic environment.
Additionally, you will bring;

• Bachelor's degree in Marketing, or related field
• Experience in a similar position in Aged Care, Healthcare, NDIS, NFP or related - Preferred
• Demonstrated experience in a similar senior marketing role, with a track record of successfully developing and executing marketing strategies
• Proven experience leading Marketing, including Digital Marketing campaigns
• Strong leadership and people management skills, with the ability to motivate and inspire a team
• Deep knowledge of marketing principles, strategies, and best practices across various channels
• Proficiency in digital marketing tactics, including SEO, SEM, social media, email and content marketing
• Strong analytical skills, with the ability to interpret data, extract insights, and make data-driven decisions
• Excellent strategic thinking with the capacity to identify opportunities, develop and deliver innovative marketing approaches
• Ability to effectively articulate ideas and influence stakeholders at all levels
• Strong ability to prioritise tasks, manage budgets, meet deadlines and provide evidence of ROI
• Experience in brand management, product marketing, and market analysis is highly desirable
• Up-to-date with industry trends, emerging technologies, and best practices in marketing
• Willingness to obtain a Police Check

What we can offer you as an employee of Catholic Healthcare

Enjoy not-for-profit tax benefits, discounted gym access, paid parental and family leave, extra days off and long service leave after 5 years

A values-based organisation that welcomes applicants from all faiths and backgrounds

If you’re looking for a role where you can make a positive impact in a for purpose organisation like ours, we’d love to hear from you.

Apply online now!

#LI-PRI

Catholic Healthcare acknowledges the Traditional Owners and Custodians of the lands on which we live, work and dream. We pay our respects to their Indigenous Elders past and present, for they hold the traditions, culture, and hopes of their people as we journey towards reconciliation. We welcome and encourage applications from people across our diverse community, especially from Aboriginal and Torres Strait Islander applicants. We believe everyone has the right to feel safe, respected, valued and heard regardless of their gender, sexual orientation, ethnicity or disability.

Hello Recruitment Agencies, thanks for thinking of us. Right now, we’re looking to fill this opportunity directly so if we do need your assistance we’ll be in touch.