Product Manager & Product Developer - Calm Walk Pty Ltd

Position: Marketing Specialist

Type: Full-time

Employer: Calm Walk Pty Ltd

Location: Brooklyn VIC 3012

Salary: $85,000 p/a

About the Business

Calm Walk Pty Ltd is Australia’s trusted flooring wholesaler, proudly supplying premium hybrid, laminate, and carpet tile solutions designed to elevate every space with the perfect blend of natural elegance and advanced durability. From stylish residential renovations to large-scale commercial fit-outs, we serve as the reliable wholesale partner for flooring businesses and installers nationwide, delivering exceptional products, expert guidance, and dependable logistics that keep projects on track. With a strong reputation built on quality, reliability, and customer focus, Calm Walk fosters a collaborative and innovative workplace culture where team members are valued, ideas are encouraged, and everyone contributes to inspiring beautiful, long-lasting interiors across Australia.

About the Position

The Marketing Specialist is a key full-time role at Calm Walk Pty Ltd, based at our Brooklyn facility in Victoria, offering a salary of $85,000 per annum. This position is responsible for developing and delivering strategic marketing initiatives that increase brand visibility, generate quality leads, and support sales growth for our premium flooring range in both the residential and commercial markets. Working closely with sales, operations, and leadership teams, the successful candidate will shape how Calm Walk connects with builders, renovators, designers, and wholesale partners, ensuring our messaging highlights product quality, durability, and nationwide service while driving measurable business results in a fast-paced, supportive environment.

Key Responsibilities

1. Design and implement integrated marketing campaigns across digital and traditional channels to promote Calm Walk’s premium hybrid, laminate, and carpet tile products to residential renovators and commercial clients.
2. Manage and grow the company’s digital presence, including website content, SEO, social media platforms, email marketing, and online advertising to boost engagement and enquiries.
3. Create high-quality marketing collateral such as product brochures, installation guides, videos, case studies, and promotional materials that showcase the style, performance, and value of our flooring solutions.
4. Conduct market research and competitor analysis to identify trends in home improvement and commercial fit-outs, using insights to refine strategies and stay ahead in the flooring industry.
5. Collaborate with the sales team to develop targeted lead-generation activities, provide product knowledge tools, and support wholesale partners with effective promotional resources.
6. Monitor and report on campaign performance using analytics platforms, providing clear recommendations to improve ROI and align marketing with business goals.
7. Coordinate participation in industry events, trade shows, and strategic partnerships to strengthen Calm Walk’s reputation as a leading national wholesaler.
8. Ensure all marketing activities comply with Australian advertising standards and consistently reflect the company’s values of quality, reliability, and innovation.

Requirements

1. Australian citizens and permanent residents are encouraged to apply.
2. Bachelor degree or higher qualification in Marketing, Business, Communications, Digital Marketing, or a related field.
3. At least two years of relevant experience in digital marketing, online marketing, marketing campaign management, or other related fields.
4. Proficiency in digital marketing tools and platforms, including Google Analytics, social media management systems, SEO techniques, email marketing software, and content creation tools such as Canva or Adobe Creative Suite.
5. Strong written and verbal communication skills with the ability to produce clear, persuasive, and audience-appropriate content for both trade professionals and homeowners.
6. Creative thinking combined with strong analytical and project management abilities to plan, execute, and optimise multiple campaigns simultaneously.
7. Excellent interpersonal and collaborative skills, with the capacity to work effectively with cross-functional teams and build positive relationships with internal stakeholders and external partners.

How to Apply

To apply, applicants must submit their resume with a valid email address through this online portal.

Only shortlisted candidates will be contacted.