Martech & Innovation Specialist

GYG is investing heavily in its digital and martech capability. The Martech & Innovation Specialist is the person who keeps the stack running the data flowing and the innovation pipeline moving - owning platform operations attribution infrastructure and marketing technology pilots that will compound GYGs competitive advantage.

What Youll Do

• Own the day-to-day operation of key elements of GYGs martech stack including the CDP tag management marketing automation integrations and identity resolution
• Configure platforms manage data flows and coordinate vendors to keep the stack reliable and performant
• Build and maintain the data architecture and pipes that power marketing data
• Build audiences for downstream targeting support lifecycle marketing and personalisation initiatives and ensure measurable outcomes.
• Own data governance for marketing data ensuring quality consistency and clear documentation
• Manage privacy and consent compliance across platforms
• Own and execute the AI and innovation roadmap within marketing running proofs-of-concept and pilots from idea through to evaluation
• Drive internal AI enablement upskilling the marketing team to use AI tools confidently and responsibly
• Evaluate emerging vendors and technologies building evidence-based cases for adoption scale or exit

What Youll Bring

• 4 years experience in martech marketing operations or a related digital or data role
• Hands-on experience operating core martech platforms such as a CDP tag management marketing automation and identity resolution tools
• Demonstrated experience setting up or maintaining marketing attribution and marketing data architecture
• Demonstrated experience with event and event properties segmentation and personalisation
• Experience using AI tools and helping others adopt them and running AI or technology pilots proofs-of-concept or vendor evaluations
• Strong problem-solving skills and the ability to work across both technical and marketing teams
• Excellent communication skills with the ability to translate between technical and marketing audiences
• Degree in Marketing Business Data or a related field or equivalent experience

What Youll Love

• Join one of Australias fastest-growing restaurant companies
• Real influence in a marketing function thats investing heavily in its capability
• Annual short-term incentive scheme
• GYG restricted shares earned each year through our long-term incentive scheme
• Up to 5 weeks of annual leave each year (ask us how)
• Paid parental leave
• The chance to one day become a franchisee and own your own GYG restaurant
• A vibrant Surry Hills office a short walk from Central Station

Interested Apply now to start the conversation.

Remote Work :

No

Employment Type :

Full-time

Experience: years
Vacancy: 1