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Guzman y Gomez
Senior Media Planning ManagerGuzman y Gomez • Surry Hills, New South Wales, Australia
Senior Media Planning Manager

Senior Media Planning Manager

Guzman y Gomez • Surry Hills, New South Wales, Australia
9 days ago
Job description


Lead the media strategy that that drives paid media effectiveness to support GYGs growth through our marketing activities.

GYG is on a high-growth trajectory and media is how the brand reaches Australians at the scale the business needs. The Senior Media Planning Manager owns the annual and quarterly media strategy manages a multi-million dollar media investment and leads GYGs relationship with its media agency. This is a role for someone who is equally at home as a strategic subject matter expert and a commercial operator.

What Youll Do

  • Develop GYGs annual and quarterly media strategy aligned to business objectives
  • Manage GYGs multi-million dollar media investment across all channels
  • Build integrated media plans across paid owned and earned channels
  • Lead GYGs relationship with its media agency set clear briefs manage feedback and alignment and ensure recommendations are commercially robust
  • Establish measurement frameworks for all campaigns and analyse performance to translate insights into future planning
  • Drive the Local Area Marketing paid strategy and implementation including supporting new restaurant openings
  • Partner with Finance and Insights leads to manage forecasting reporting and investment decisions
  • Identify emerging media opportunities and recommend innovative approaches that keep GYG culturally relevant

What Youll Bring

  • Significant experience (e.g. 8 years) in media planning media strategy or integrated marketing
  • Experience managing significant media budgets across multiple channels
  • Strong understanding of brand building performance marketing and customer acquisition
  • Understanding and experience of methods of measurement analytics and optimisation including MMM
  • Experience leading external media agency relationships or working within media agencies in leadership roles
  • Strong commercial acumen with the ability to translate data into action
  • Excellent stakeholder management and influencing skills
  • Passion for building iconic brands in fast-paced high-growth environments

What Youll Love

  • Join one of Australias fastest-growing restaurant companies
  • Real influence in a marketing function thats investing heavily in its capability
  • Annual short-term incentive scheme
  • GYG restricted shares earned each year through our long-term incentive scheme
  • Up to 5 weeks of annual leave each year (ask us how)
  • Paid parental leave
  • The chance to one day become a franchisee and own your own GYG restaurant
  • A vibrant Surry Hills office a short walk from Central Station

Interested Apply now to start the conversation.


Remote Work :

No


Employment Type :

Full-time


Experience: years
Vacancy: 1

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Senior Media Planning Manager • Surry Hills, New South Wales, Australia

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