Product Manager, Oncology (12 months fixed term)

Title:

Product Manager Oncology (12 months fixed term)

Company:

Ipsen Pty Ltd

About Ipsen:

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology Rare Disease and Neuroscience. Supported by nearly 100 years of development experience with global hubs in the U.S. France and the U.K we tackle areas of high unmet medical need through research and innovation.

Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration excellence and impact. At Ipsen every individual is empowered to be their true selves grow and thrive alongside the companys success. Join us on our journey towards sustainable growth creating real impact on patients and society!

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Job Description:

Please note that this is a 12-month fixed term contract for maternity leave cover.

The Product Manager is responsible for developing and executing marketing plans initiatives promotions and communications related to specific products and services.

The incumbent specializes in the planning direction and control of strategies that reinforce the image and market position of assigned pharmaceutical products. The role focuses on developing and implementing marketing branding and promotional initiatives that stimulate demand strengthen product perception and advance the companys portfolio across key therapeutic areas.

The Product Manager leverages market research product analysis and customer insights to identify growth opportunities and ensure alignment with overall business objectives.

Main Responsibilities

Brand Strategy & Positioning

• Lead the development of short- and long-term brand strategies that support product positioning differentiation and growth in line with corporate objectives.
• Ensure consistent brand messaging visual identity and tone across all marketing materials communications and channels.
• Develop brand value propositions that resonate with customers healthcare professionals (HCPs) and other stakeholders.
• Champion the image of the product(s) internally and externally ensuring alignment with the companys reputation and values.

Marketing Planning & Execution

• Create and execute comprehensive annual marketing plans including segmentation targeting and positioning strategies.
• Design and implement promotional campaigns (print digital in-person omnichannel) that drive demand awareness and adoption.
• Lead and manage product launches or re-launches ensuring robust pre-launch preparation launch excellence and post-launch follow-up.
• Work with agencies to develop high-quality promotional and educational materials that support the brand.

Market Research & Insights

• Plan and commission market research and analytics to deeply understand market trends customer needs and competitor dynamics.
• Analyse and interpret market data to identify gaps opportunities and risks and adjust marketing plans accordingly.
• Incorporate customer feedback HCP insights and patient perspectives to enhance brand relevance and impact.

Performance & Budget Management

• Monitor and report on product performance including sales market share ROI and key brand health indicators.
• Track and evaluate the effectiveness of marketing programs and campaigns making data-driven adjustments as needed.
• Manage brand marketing budgets responsibly ensuring optimal allocation of resources and cost control.

Cross-functional & External Collaboration

• Collaborate with Sales Medical Affairs Regulatory Market Access Supply Chain and other internal stakeholders to align brand objectives and ensure flawless execution.
• Strengthen brand advocacy by building and maintaining relationships with key opinion leaders (KOLs) healthcare professionals and patient organizations.
• Manage relationships with external vendors (e.g. creative media digital agencies) to ensure high-quality deliverables on time and within budget.

Knowledge & Experience

• 35 years of pharmaceutical marketing brand management or product management experience.
• Proven ability to increase sales and market share acquisition through close collaboration with a sales force in a promotionally sensitive environment.
• Strong record of ethical and compliant marketing execution.
• Experience in cross-functional team collaboration within a regulated environment.
• In-depth understanding of pharmaceutical marketing product lifecycle management and compliance requirements.
• Strong strategic analytical and problem-solving skills.
• Excellent communication and influencing abilities.
• Experience with digital and omnichannel marketing tools preferred

Education / Certifications:

• Bachelors degree in Life Sciences Pharmacy Medicine Marketing or related field.

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We are committed to creating a workplace where everyone feels heard valued and supported; where we embrace The Real Us. The value we place on different perspectives and experiences drives our commitment to inclusion and equal opportunities. When we include diverse ways of thinking we make more thoughtful decisions and discover more innovative solutions. Together we strive to better understand the communities we serve. This means we also want to help you perform at your best when applying for a role with us. If you require any adjustments or support during the application process please let the recruitment team know. This information will be handled with care and will not affect the outcome of your application.

Required Experience:

IC

Employment Type : Full-Time
Experience: years
Vacancy: 1