GROUP MARKETING & LOYALTY MANAGER

Shape the future of a leading hospitality group – driving brand growth, loyalty, events and customer engagement!
Our Client:

Our client is a large and well-established multi-site hospitality and entertainment organisation with a strong presence in the local community. Operating a diverse portfolio of venues and services, they are recognised for delivering exceptional customer experiences through dining, entertainment, events, membership programs and community engagement initiatives. As they continue to grow and evolve, they are seeking an experienced marketing leader to drive brand performance, customer loyalty and commercial outcomes across the group.

The Opportunity

As the Group Marketing & Loyalty Manager, you will lead the strategic direction of marketing, loyalty, promotions, entertainment and communications across a diverse portfolio of venues and brands. Reporting directly to the CEO, you’ll drive customer engagement, brand growth and commercial outcomes while leading a small marketing team.

This is an exciting senior leadership opportunity for an experienced marketing professional to take ownership of marketing, loyalty, promotions, entertainment, events and communications across a diverse portfolio of venues and brands. Reporting directly to the CEO, you will lead a small marketing team while working closely with operational leaders and external partners to deliver innovative campaigns, strengthen customer engagement and grow membership and loyalty performance.

Key responsibilities include but are not limited to:

• Leading the strategic direction and day-to-day operations of the marketing function, ensuring all advertising, promotions, entertainment, events and communications activities align with organisational objectives and brand standards.
• Developing and executing integrated marketing campaigns across traditional and digital channels to increase brand awareness, customer engagement, venue visitation and revenue growth.
• Managing membership and customer loyalty programs, analysing customer behaviour, campaign performance, ROI and customer lifetime value to optimise engagement and retention outcomes.
• Overseeing the organisation’s digital presence, including websites, social media platforms, digital listings, online reputation management and targeted member communications.
• Building and maintaining relationships with media outlets, community stakeholders, agencies and key suppliers to enhance brand visibility and generate positive publicity.
• Coordinating annual marketing calendars, major promotional campaigns, seasonal activations, entertainment programs and community engagement initiatives across multiple business units.
• Monitoring marketing budgets, campaign performance and key metrics, providing regular reporting and strategic recommendations to senior leadership.
• Leading, mentoring and developing marketing and promotional team members while driving a culture of creativity, collaboration, accountability and continuous improvement.

Your Skills & Experience:

• Degree qualifications in Marketing, Communications, Business or a related discipline.
• Demonstrated experience in a senior marketing leadership role with responsibility for brand management, campaign strategy, digital marketing and customer engagement initiatives.
• Strong understanding of loyalty programs, direct marketing, membership-based marketing strategies and customer retention best practices.
• Proven ability to develop and implement multi-channel marketing campaigns, including social media, digital advertising, EDMs, traditional media and community engagement activities.
• Experience managing marketing budgets, analysing campaign performance and using data-driven insights to improve commercial outcomes.
• Exceptional communication, stakeholder engagement and relationship management skills with the confidence to work effectively with senior leaders, agencies, media and external partners.
• Strong leadership capability with experience managing and developing teams while fostering high performance and accountability.
• Highly organised with excellent project management skills and the ability to coordinate multiple campaigns, events and priorities simultaneously.
• Knowledge of hospitality, entertainment, gaming, events, membership or customer-focused environments will be highly regarded.

The Offer:

This is a rare opportunity to lead marketing, loyalty and brand strategy for a diverse and customer-focused organisation. Reporting directly to the CEO, you’ll have the autonomy to drive meaningful campaigns and initiatives that make a real impact.

• Attractive salary package
• Senior leadership role with strategic influence
• Lead a dedicated marketing team
• Diverse portfolio spanning marketing, events, promotions and loyalty programs

If you’re a driven marketing leader ready for your next challenge, we’d love to hear from you.

To ensure compliance with Australian employment law, this role is only open to candidates who possess either the right to work in Australia, permanent residency, citizenship status or visa status.

How to Apply:

To apply online, click ‘Apply’ at the top of this page. If you have a query regarding the application process, please contact our designated Recruitment Consultant, Virginia Sharpe, at virginia@cbcstaff.com.au or 07 4051 9699. Due to client confidentiality requirements, further information regarding the opportunity may only be provided following assessment of your application.

At CBC Staff Selection, we are dedicated to fostering an environment that champions equal opportunity, embraces diversity, promotes inclusion and prioritises flexibility and accessibility. All communication with CBC Staff Selection is managed in a highly confidential manner, and your details will not be shared with any future employer without your prior consent.

CBC Staff Selection – Redefining Recruitment

With 38 years’ recruitment experience, CBC Staff Selection specialises in providing professional, quality recruitment services to a wide range of candidates and clients throughout both Far North Queensland (Cairns region) and North Queensland (Townsville and Mackay region) as well as Regional Queensland.
Job Reference: 1740142/VS

• Attractive salary package aligned with experience
• Senior leadership role with strategic influence
• Drive meaningful campaigns and initiatives that make a real impact

Apply for job