Marketing Manager - Growth and Brand
Allied Pumps • Perth, WA, AU
30+ days ago
Job description
Job Description
At Allied Pumps, we design and deliver engineered pumping and water infrastructure solutions across mining, commercial, and industrial sectors.
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We've been looking for a practical, commercially‐minded Marketing Manager to take ownership of our marketing function, bringing structure, clarity, and measurable impact.
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This is not a purely strategic or abstract role. It's a hands‐on leadership position where you'll shape direction and deliver outcomes that directly support business growth.
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What you'll be doing:
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- Develop and execute a practical, results‐driven marketing strategy aligned to growth targets \n
- Drive qualified lead generation and support pipeline development across business units \n
- Partner with Sales on tenders, key accounts, and campaigns \n
- Own and strengthen brand positioning, ensuring consistency and professionalism across all channels \n
- Leverage AI and modern marketing tools to improve efficiency, insights, and campaign performance \n
- Lead a small marketing team and manage external partners \n
- Improve the quality, consistency, and impact of all marketing collateral \n
- Establish and track clear, measurable KPIs (e.g. lead conversion, campaign ROI, pipeline contribution) \n
- Continuously analyse performance and refine approach based on data \n
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What we're looking for:
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- Proven experience in B2B marketing, ideally in industrial, engineering, or project‐based environments \n
- Demonstrated ability to balance creativity with practical execution \n
- Strong understanding of AI tools and their application in marketing (content, analytics, automation, etc.) \n
- Commercial mindset with a focus on outcomes, not just activity \n
- Experience working closely with Sales and operational teams \n
- Ability to operate effectively in a grounded, engineering‐led business \n
- Strong stakeholder engagement and communication skills \n
- Established, growing WA business with a strong reputation \n
- Opportunity to build on and shape the marketing function \n
- Direct impact on business growth and strategy \n
- Work closely with leadership and key stakeholders \n
- Long‐term career growth as the function and business scales \n