Senior Marketing Automation Specialist

Job Description

Overview

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We\'re seeking a strategic and technical Senior Marketing Automation Specialist with over 3 years of hands-on experience in building multi-channel journeys and optimising lifecycle marketing. You\'ll work cross-functionally with CX, Product, and Sales to craft personalised, data-driven experiences that drive growth and retention at scale.

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Key Responsibilities

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Strategy and lifecycle program design

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• Design, build, and optimise end-to-end customer lifecycle programs that increase engagement, loyalty, and retention using platforms such as Iterable, Salesforce Marketing Cloud, Braze or similar.
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• Partner with CX, Product, and Sales teams to influence campaign strategy and shape the customer experience roadmap.
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• Stay current with emerging marketing automation trends, tools, and best practices to inform ongoing improvements.
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Campaign execution and optimisation

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• Develop and implement multi-channel campaigns with sophisticated dynamic content and personalisation logic across email, SMS, push, and in-app messaging.
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• Continuously optimise programs and customer journeys to improve effectiveness and efficiency.
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• Set up and manage A/B and multivariate testing strategies; iterate campaigns based on performance insights.
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• Collaborate with content and design teams to develop high-impact creative assets.
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Data, reporting and insights

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• Monitor campaign performance across key metrics; provide actionable insights to enhance engagement, conversion, and ROI.
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• Ensure CRM data integrity by supporting data hygiene practices and maintaining actionable audience segmentation.
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Commercial growth and revenue-driven marketing

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• Proven track record of designing and executing automation campaigns that drive revenue growth across acquisition, activation, and retention stages.
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• Experience re-engaging lapsed users, increasing customer frequency of use, and reducing churn through personalised, behavior-based campaigns.
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• Skilled at cross-sell and upsell strategies, leveraging segmentation and data insights to maximize customer lifetime value (CLV).
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• Strong understanding of commercial KPIs and ability to optimise campaigns to hit growth targets.
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Technical leadership and platform management

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• Act as a technical lead within the CRM team, providing platform expertise and guidance on best practices.
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• Troubleshoot technical issues across marketing automation platforms to ensure campaign reliability.
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• Collaborate with developers and data teams on advanced integrations and custom solutions.
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Compliance and deliverability

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• Uphold best practices for email deliverability and maintain compliance with global privacy regulations (e.g., GDPR, CAN-SPAM).
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Requirements

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• Bachelor\'s degree in Marketing, Business, Communications, or a related field.
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• 3+ years of proven experience working directly with a major marketing automation platform (e.g., Iterable, Salesforce Marketing Cloud, Braze).
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• Experience with CRM systems (e.g., Salesforce) and their integration with marketing automation platforms.
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• Strong understanding of lead generation, lead nurturing, and customer lifecycle management and revenue generating campaigns.
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• Proficiency in data analysis and reporting, with the ability to translate data into actionable insights.
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• Skilled at simplifying technical concepts for non-technical stakeholders.
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• Effectively manages projects and priorities with strong organisational skills and experience in agile environments.
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• Strong HTML/CSS skills for email template customisation is a plus.
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• An analytical mindset and comfort working with data to drive decision-making.
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Benefits

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• Ongoing investment in your professional and technical career development.
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• Wellness and lifestyle perks, such as monthly corporate massages and annual flu vaccinations.
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• Recognition program.
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• Parental leave and purchased leave options.
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• Staff referral bonus program.
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• Novated leasing options for vehicle financing.
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• Great CBD location with easy access to public transport.
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• Multicultural, collaborative team culture.
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• Regular social activities
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