Fractional Growth & Performance Lead

Job Description

The Role

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Performance Marketing

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• Hands‐on management of Meta, Google and TikTok advertising accounts.
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• Campaign builds, optimisation, budget allocation and performance analysis.
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• Diagnose underperforming campaigns and implement turnaround plans.
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• Drive customer acquisition, revenue growth and marketing efficiency.
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• Identify and scale growth opportunities.
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Creative & Content Performance

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• Own the creative strategy behind paid media performance.
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• Develop testing roadmaps, messaging and campaign concepts.
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• Brief and direct graphic designers, video editors and content creators.
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• Ensure a continuous pipeline of performance‐focused creative assets.
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UGC & Creator Programs

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• Develop and manage UGC and creator content initiatives.
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• Create creator briefs, scripts and content frameworks.
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• Direct content production to improve advertising performance.
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• Build repeatable content systems that support growth.
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Founder Partnership

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• Work directly with founders and operators to solve growth challenges.
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• Contribute commercially, not just tactically.
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• Bring ideas, challenge assumptions and identify opportunities.
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• Take ownership of outcomes, not simply activity.
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Essential Experience

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• 5+ years' experience in performance marketing, growth or digital acquisition.
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• Strong hands‐on expertise across Meta and Google Ads.
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• Experience working with beauty, wellness, lifestyle, retail or eCommerce brands.
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• Proven ability to improve performance and scale revenue.
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• Experience directing creative production and UGC programs.
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• Strong commercial acumen and analytical capability.
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Why Join?

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• Work across a portfolio of consumer brands.
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• Direct access to founders and decision‐makers.
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• Significant ownership and autonomy.
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• Flexible part‐time structure.
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• Opportunity to solve real growth and turnaround challenges.
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• Long‐term opportunity with scope to grow alongside the business.
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Location: Sydney NSW (Hybrid) Work Arrangement: Part-time