Digital Marketing Coordinator | SaaS | IoT | Hands-On Across Google Ads, Meta, TikTok, Web & Email

This Digital Marketing Coordinator role is a hands-on opportunity across Google Ads, Meta, TikTok, web and email for a SaaS and IoT business on Sydney’s North Shore.

Sydney North Shore • 4 days on-site with parking, 1 from home • Full-time permanent • $115,000 + super

SaaS and IoT. A hands-on, executional role across every digital channel, working alongside the Digital Marketing Manager in a business that already has the product right.

We are looking for a Digital Marketing Coordinator who wants to be in the platforms every day. Building campaigns, shipping landing pages, sending the emails, updating the site and pulling the numbers together. If you like owning the doing and seeing your work go live quickly, read on.

About Big Wave Digital

We are a specialist digital and technology recruitment agency, and digital marketing talent is what we love placing most. We know this market, we know the hiring managers, and we take the time to understand what you actually want from your next move rather than just filling a seat. Every application gets a response.

About our client

Our client is an Australian SaaS technology platform combining connected IoT hardware with software, giving customers real-time visibility over assets and infrastructure spread across huge distances. Instead of physically checking things, they see everything in one place and make faster, better-informed decisions.

They are past proving the concept. The product works, customers rely on it daily, and they are expanding into a fully connected ecosystem of sensors, automation and intelligence. The ambition is to lead the category globally. Real product, real customers, genuine momentum, and a team of smart, ambitious people who move quickly and expect the same.

The Digital Marketing Coordinator role

The marketing function is being built out and this is the second hire in the digital team. You will work directly alongside the Digital Marketing Manager, who owns the strategy. Your job is to make it happen.

This is a hands-on, executional role. If you are looking for a position where you brief others and review their output, this is not it.

What you will do

Paid media

• Build, launch and optimise campaigns across Google Ads, Meta, TikTok and other paid channels
• Set up audiences, write and traffic ad copy, manage budgets and pacing, and run structured tests on creative and messaging
• Monitor performance daily and make the optimisations that move cost per lead and conversion rate

Website and conversion

• Build and update landing pages and keep the website current and accurate
• Run A/B tests on pages, forms and calls to action
• Support on-page SEO and content publishing

Email and lifecycle

• Build and send email campaigns and automated customer journeys
• Manage list segmentation and personalisation
• Support onboarding, engagement, renewal and expansion campaigns

Measurement and reporting

• Own campaign tracking, UTMs, conversion setup and tag management
• Build and maintain performance dashboards
• Produce regular reporting that tells the team what is working and what needs to change

Content and creative support

• Work with the content and design team to get assets produced and campaigns out the door
• Manage organic social scheduling and publishing
• Keep campaign calendars, timelines and asset delivery on track

What we are looking for in a Digital Marketing Coordinator

• 2 to 5 years in a hands-on digital marketing role, agency or client side
• Genuine platform experience across Google Ads and Meta, and comfort learning whatever else is needed
• Practical skills across at least a few of: email marketing platforms, CMS and landing page builders, GA4, Google Tag Manager, CRM, SEO
• Someone comfortable being across a broad range of channels rather than deep in only one
• Strong attention to detail. Tracking set up wrong, a broken form or a typo in a send all cost real money
• A clear communicator who can explain performance in plain language
• Curious and self-directed. You will get direction, not a script, and the processes are still being built
• Comfortable using AI tools to work faster

Prior experience in tech, IoT or B2B is a bonus, not a requirement. Curiosity about how the product works and who uses it matters more.

Why apply for this Digital Marketing Coordinator position

• $115,000 plus superannuation
• 4 days on-site at the North Shore office with parking provided, 1 day from home
• Direct mentorship from an experienced digital marketing leader in a small team where your work is visible
• Breadth across the full digital stack rather than one narrow channel
• A growing business with real room to progress as the marketing function scales

How they work

• Stay close to customers. Build what they need, not what you think they want
• Use evidence to make decisions. Intuition is a starting point, data is the final word
• Move with urgency. Act with purpose and avoid unnecessary complexity
• Own the outcome, not just the checklist
• Simplify wherever possible

How to apply

Hit apply and send your CV through. If you have run campaigns you are proud of, tell us what you did, what it delivered and what you would do differently. Applications and enquiries to Big Wave Digital in confidence.

Not quite the right fit but keen to hear about similar roles? Get in touch anyway. Digital marketing is our specialty and we are always talking to good people.

A Digital Marketing Coordinator at this stage of their career rarely gets this much channel breadth in one seat. If you have been waiting for the right Digital Marketing Coordinator step up, apply now. Big Wave Digital has placed marketing talent across Sydney for over a decade, and every Digital Marketing Coordinator search we run moves quickly — we will keep you informed at each stage.