Senior Brand Manager

ANZ is Anker Innovations' strategic testing ground - transforming from a channel-driven distributor to a fully integrated omni-channel brand. With 40+ team members across Melbourne, Sydney, Auckland, Shenzhen, and Changsha, ANZ is one of the company's highest-priority investment regions for 2026.

About the Role

We're hiring a Brand Manager to lead Anker's brand-building efforts across Australia and New Zealand. You won't just execute campaigns - you'll define the ANZ brand playbook, working at the intersection of product, retail, digital, and PR. This is a role for someone who wants to build a brand from the ground up in one of the world's most sophisticated consumer markets.

Responsibilities

• Develop and execute brand strategies and go-to-market plans for the ANZ region
• Lead integrated campaigns across digital, social, retail, PR, and events
• Own brand health metrics - awareness, NPS, consumer sentiment
• Manage relationships with creative, media, and PR agencies
• Collaborate with product, sales, and e-commerce teams to drive aligned execution
• Identify partnership and sponsorship opportunities in the ANZ market

Qualifications

• Bachelor's degree or above in Marketing, Business, or related field
• 5+ years of brand management experience in consumer electronics, FMCG, or lifestyle
• Proven track record of delivering successful brand campaigns in Australia
• Strong understanding of the ANZ media and digital landscape
• Excellent communication and stakeholder management skills
• Full working rights in Australia; Mandarin proficiency is a plus

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