Regional Manager Wimmera Mallee & Sunraysia

Join the team shaping the future of Australia’s game.

This is your chance to do work that has real impact, in an organisation that moves fast, aims high and plays a meaningful role in the lives of millions across the country through football. Every role at the AFL helps progress the game, so more people can love it, connect with it and see what is possible through it.


The opportunity

As Regional Manager – Sunraysia & Wimmera Mallee, you will help bring the AFL’s vision of Footy in Every Home to life across two proud football regions.

This role leads local game development outcomes across the region, with a focus on growing participation, strengthening clubs and leagues, supporting volunteers, coaches and umpires, and creating strong community football experiences.

Based across our offices either at Horsham or Mildura, you will work closely with clubs, leagues, schools, councils, government, industry partners and community organisations to build sustainable football outcomes across a large and diverse regional footprint.



What you’ll own

You will lead growth, connection and delivery across Sunraysia and the Wimmera Mallee, bringing local insight, disciplined planning and strong partnerships together to help football thrive.

You’ll add value through:

• Leading AFL Game Development strategies in the region, with local growth plans across participation, engagement, retention and transition.
• Using local insights, participation data and stakeholder feedback to identify growth opportunities and turn them into practical, place-based action.
• Strengthening participant journeys across Auskick, schools, junior football, youth football, senior football, umpiring, coaching and volunteering.
• Connecting promotional activity, school and community programmes, club readiness, volunteer support and competition structures to build a strong local growth pipeline.
• Partnering with leagues, clubs and local stakeholders to improve participant retention, inclusive environments and access to football opportunities.
• Supporting the long-term sustainability of leagues and clubs through affiliation, governance, planning and operational support.
• Building trusted relationships with community football stakeholders, local and state government, industry partners and community organisations.
• Advocating for inclusive, fit-for-purpose football facilities in partnership with local councils and government.
• Maintaining a visible regional presence through purposeful travel, stakeholder engagement and proactive communication.
• Creating strong operating rhythms, reporting habits and priority-setting disciplines to keep regional activity focused, transparent and aligned to AFL priorities.
• Managing regional resources, budgets and priorities in line with AFL guidelines and community football outcomes.
• Contributing to a connected, high-performing and values-led AFL Victoria team.

What you’ll bring

• Experience leading community, sport, participation, growth or regional development outcomes.
• Strong understanding of community football, including clubs, leagues, participants, volunteers, coaches, umpires and pathways.
• Ability to turn local insight, participation data and stakeholder feedback into practical growth plans.
• Strong autonomous working habits, with the planning discipline to deliver in a remote-based regional role.
• Confidence building partnerships across clubs, leagues, schools, councils, government, commercial partners and community organisations.
• Sound judgement, resilience and professionalism when managing competing priorities or complex stakeholder environments.
• Commercial and financial capability, including budget management, resource prioritisation and value-for-money decision making.
• Project leadership skills, including the ability to manage multiple priorities, track outcomes and communicate progress clearly.
• A participant, customer and community-focused approach to improving access, experience and retention.
• Knowledge of AFL Game Development products, participation formats and pathways.
• Ability to represent AFL standards and behaviours with care, integrity and consistency.
• Commitment to building inclusive, safe and welcoming football environments.

Why you’ll love being on our team

At the AFL, you will be part of a values-led team that aims high, backs each other and brings energy, care and integrity to work that matters.

This is a place where people play to win, play as one team and play with passion, while always staying grounded in fairness, inclusion and respect. We work hard, support each other and create the conditions for our people to grow, perform and thrive.

What you can look forward to:

• Play The Day Your Way, our flexible approach to working life, built to support you on game day and every day
• My Development, with coaching, mentoring, on-the-job learning and formal development to help you keep building your game
• Play Well, our health and wellbeing programme designed to support a healthy body, healthy mind and healthy workplace
• My Benefits, giving you access to a range of partner offers and discounts through our AFL Corporate Partners
• AFL Silver Memberships for permanent team members, so you can enjoy the action at Marvel Stadium and the MCG with family and friends
• 6 months paid primary parental leave with no qualification period for permanent team members

Everyone has a place here

Our game brings people together, and we want our workplace to do the same.

We are committed to building a culture of belonging and an environment where people feel respected, included and able to thrive, and where diversity of background, experience and perspective makes us stronger.
Aboriginal and Torres Strait Islander peoples are encouraged to apply.

Whether you’re a footy fan or new to our game, we welcome everyone to apply. We know great candidates don’t always tick every box – if this role excites you, we encourage you to apply, even if your experience doesn’t perfectly match the job description.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.


Ready to play your part?

Applications close 16 October 2026