Boutique Leader- DFO Brisbane
Role Purpose
The Boutique Leader is responsible for leading a high-performing Boutique that delivers exceptional customer experiences, strong commercial results and a positive, values-led team culture.
This role brings the SHEIKE brand to life on the Boutique floor - inspiring customers to look and feel their best, while developing and leading a team that consistently deliver on sales, conversion and sales outcomes.
Living the SHEIKE Values
At SHEIKE, how we lead matters just as much as what we achieve.
Stay Curious
- Seeks to understand performance drivers behind results, not just the outcomes
- Actively learns from customer feedback, data and team insights
- Embraces coaching, feedback and continuous improvement
Spark Connection
- Builds genuine relationships with customers and team members
- Creates a welcoming, inclusive and emotionally intelligent environment
- Leads with empathy, clarity and open communication
Shape Tomorrow
- Takes ownership of Boutique performance and future growth
- Leads change with confidence and optimism
- Balances creativity with commercial discipline
Key Responsibilities
Customer Experience & Service Leadership
- Deliver consistently high-quality customer experiences aligned to the SHEIKE brand
- Ensure genuine, confident customer engagement from first greeting through to fitting room and close of sale
- Lead by example in styling, product knowledge and service behaviours
- Actively role model SHEIKE’s styling and selling standards on the floor
Commercial Performance & Results
Accountable for delivering Boutique performance across key metrics including:
- Sales
- Conversion
- Average Transaction Value (ATV)
- Items Per Sale (IPS)
- SHEIKE Society sign-ups & engagement
This includes:
- Understanding daily, weekly and monthly performance trends
- Translating insights into clear actions for the team
- Driving focus on conversion as a key controllable
- Coaching team members to improve confidence, capability and results
Team Leadership & Development
- Recruit, onboard and develop a high-performing Boutique team
- Coach and performance-manage team members in line with SHEIKE expectations
- Foster a culture of accountability, recognition and continuous feedback
- Create a clear role clarity, standards and expectations for all team members
- Support team wellbeing through effective rostering and workload management
Wages & Rostering
- Manage Boutique wages within budget
- Create effective rosters that align to traffic patterns, conversion opportunities and customer demand
- Balance cost control with service excellence
- Ensure compliance with all award, payroll and rostering requirements
Stock Integrity & Loss Prevention
- Maintain high standards of stock accuracy and integrity
- Proactively manage shrinkage through strong processes and team accountability
- Ensure all stock movements, transfers and deliveries are actioned accurately
- Lead by example in adherence to loss prevention standards and procedures
Visual & Operational Excellence
- Ensure visual standards reflect SHEIKE brand guidelines and VM direction
- Maintain a clean, organised and safe store environment at all times
- Ensure fitting rooms, back of house and customer areas are consistently presented
- Execute promotions, campaigns and sale activity accurately and on time
What Success Looks Like
A Successful Boutique Leader
- Leads a confident, engaged and customer-obsessed team
- Delivers consistent results across all key commercial metrics
- Creates a Boutique that customers love returning to
- Is trusted by their Area Boutique Leader as a strong, reliable and values-aligned leader
- Balances people leadership with commercial discipline
Key Capabilities & Skills
- Proven retail leadership experience in a customer-focused environment
- Strong commercial acumen with the ability to interpret and act on data
- A confident coach with the ability to develop capability in others
- High emotional intelligence and communication skills
- Strong organisational and operational execution skills