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Anker Innovations ANZ
Senior Brand ManagerAnker Innovations ANZ • Melbourne, VIC, AU
Senior Brand Manager

Senior Brand Manager

Anker Innovations ANZ • Melbourne, VIC, AU
30+ days ago
Job description

Job Description

ANZ is Anker Innovations' strategic testing ground - transforming from a channel-driven distributor to a fully integrated omni-channel brand. With 40+ team members across Melbourne, Sydney, Auckland, Shenzhen, and Changsha, ANZ is one of the company's highest-priority investment regions for 2026.

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About the Role

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We're hiring a Brand Manager to lead Anker's brand-building efforts across Australia and New Zealand. You won't just execute campaigns - you'll define the ANZ brand playbook, working at the intersection of product, retail, digital, and PR. This is a role for someone who wants to build a brand from the ground up in one of the world's most sophisticated consumer markets.

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Responsibilities

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  • Develop and execute brand strategies and go-to-market plans for the ANZ region
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  • Lead integrated campaigns across digital, social, retail, PR, and events
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  • Own brand health metrics - awareness, NPS, consumer sentiment
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  • Manage relationships with creative, media, and PR agencies
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  • Collaborate with product, sales, and e-commerce teams to drive aligned execution
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  • Identify partnership and sponsorship opportunities in the ANZ market
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Qualifications

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  • Bachelor's degree or above in Marketing, Business, or related field
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  • 5+ years of brand management experience in consumer electronics, FMCG, or lifestyle
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  • Proven track record of delivering successful brand campaigns in Australia
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  • Strong understanding of the ANZ media and digital landscape
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  • Excellent communication and stakeholder management skills
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  • Full working rights in Australia; Mandarin proficiency is a plus
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Senior Brand Manager • Melbourne, VIC, AU

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