Social Creative Lead

Job Description

Social-first agency WE THE PEOPLE, is looking for an enthusiastic Social Media Lead (Creative Editorial ) to join our growing team in Melbourne.

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WE THE PEOPLE is a social-first agency helping brands to Own The Moment. We believe that to conquer attention on social & digital platforms today, brands need to find the right mix of speed, culture & creativity to shape behaviour. We've offices in Melbourne, Sydney & Auckland and count ourselves lucky to be working with some of Australia's leading brands.

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About the Role

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As a Social Media Lead (Creative Editorial), you'll be responsible for the social creative outputs across a range of local & regional brands. This is an exciting role for someone who is passionate about social media and who has their finger on the pulse of content trends, culture-first creativity, emerging platforms, and formats. Being responsible for a small team, and working within our broader leadership structure, you'll be an engaged and proactive creative leader working to deliver scroll-stopping small & big ideas.

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In this role, you'll...

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• Lead the planning, creation and implementation of Social Media programs, both paid and organic, for client partners, with a specific focus on social video/TikTok.
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• Develop an on-brand social media content strategy for client partners, with tactical approaches for each channel.
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• Leading & managing Social Video (TikTok, Instagram Reels, YouTube) projects through the agency, including allocating responsibilities, providing direction and tasking work across the team.
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• Lead a team of Social Video Producers & Coordinators to deliver social and content works for client partners; being accountable for the integration, management, strategic approach and delivery of all key work streams.
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• Ideate on-brand social content (with a focus on Social Video/TikTok video content); developing scripts and concepts to be captured, as aligned with the brand's social/TikTok strategy.
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• Organise Social Video shoots - including the organisation of talent and location, with the support of other agency staff.
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• Capture and edit Social Video content both in-app and/or on CapCut /Adobe Premiere.
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• Engage the client to demonstrate how tactical content aligns with strategy and gather active feedback.
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• Develop performance reports to share internally and with our client partners to share future optimisation of content.
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• Participate in new business pitches and activities, as required.
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• Oversee the training and mentoring of junior team members within the Creative & Content Team.
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• Directly responsible for building and maintaining relationships with senior stakeholders (internal and external) that client partners request by name.
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You'll be bringing to the table...

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• Minimum 6-8+ years of social media marketing and/or content creation experience.
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• The ability to capture and edit engaging content suitable for social media channels.
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• Prior Experience developing social media strategy, content and copywriting & running social media accounts for brands.
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• The ability to create engaging visual social media assets and a solid understanding of the Adobe Creative Suite
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• A passion for creativity and coming up with new content ideas.
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• A proven leadership capability, with prior experience leading creative teams.
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• The ability to work both independently and collaboratively within a team environment.
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• Strong communication skills to confidently share ideas and present work to other team members and clients.
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• Strong organisational skills to ensure tasks are completed on tight deadlines.
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• A proactive approach to work and delivering great results for clients.
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• Previous experience in an agency or in-house background, with a specific focus on social, is viewed favourably.
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What we offer you...

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• A fun and energetic workplace full of passionate, creative people.
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• Based in our Collingwood office!
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• Flexible working arrangements; we're not just about the 9 – 5 and offer flexibility in the ways we work.
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• Opportunity to grow your career through professional development and up-skill opportunities at We The People.
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• The chance to build your career in our growing team.
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