Assistant Boutique Leader- Carindale

Role Purpose

The Assistant Boutique Leader plays a key role in supporting the Boutique Leader to deliver exceptional customer experiences, strong commercial outcomes and a positive, values-led team culture.

This role is hands-on, customer-facing and coaching-focused - helping bring the SHEIKE brand to life on the shop floor, supporting day-to-day Boutique leadership, and acting as a role model for service, styling and selling experience.

Living the SHEIKE Values
At SHEIKE, how we lead matters just as much as what we achieve.

Stay Curious

• Seeks to understand Boutique performance and customer behaviours
• Asks thoughtful questions and actively learns through feedback and coaching
• Builds confidence in interpreting basic sales and conversion data

Spark Connection

• Creates warm, genuine connections with customers and team members
• Supports a welcoming and inclusive Boutique environment
• Leads with empathy, positivity and clear communication

Shape Tomorrow

• Takes ownership of personal development and leadership growth
• Support change initiatives and new ways of working in Boutique
• Contributes ideas that help improve customer experience and performance

Key Responsibilities

Customer Experience & Service Leadership

• Deliver consistently high-quality customer experiences aligned to the SHEIKE brand
• Lead by example with genuine greetings, confident styling and fitting room engagement
• Support the Boutique Leader in coaching the team on service and selling behaviours
• Act as a point of escalation for customers in the absence of the Boutique Leader

Commercial Performance & Results
Supports Boutique performance across key metrics including:

• Sales
• Conversion
• Average Transaction Value (ATV)
• Items Per Sale (IPS)
• SHEIKE Society sign-ups & engagement

This includes:

• Understanding daily and weekly performance trends
• Supporting team focus on conversion and add-on selling
• Reinforcing commercial priorities on the Boutique floor
• Role modelling strong selling behaviours during peak periods

Team Leadership & Development

• Support onboarding and training of new team members
• Provide day-to-day coaching and feedback to stylists
• Assist with performance conversations and recognition moments
• Step into a leadership role when the Boutique Leader is off the floor

Wages & Rostering (Support)

• Support effective rostering aligned to traffic and service needs
• Assist with wage control through strong floor leadership and productivity
• Ensure time and attendance processes are followed accurately
• Support opening and closing procedures as required

Stock Integrity & Loss Prevention

• Support stock accuracy through strong adherence to processes
• Role model loss prevention behaviours and standards
• Assist with stock movements, deliveries and transfers
• Escalate stock concerns or discrepancies to the Boutique Leader

Visual & Operational Excellence

• Maintain strong visual standards aligned to VM direction
• Ensure fitting room, shop floor and back-of-house areas are clean and organised
• Support execution of campaigns, promotions and sale activity
• Be proactive in identifying and addressing standards opportunities

What Success Looks Like
A Successful Assistant Boutique Leader

• Is a trusted second-in-charge within the Boutique
• Leads confidently on the floor and during peak trade
• Builds strong relationships with customers and team members
• Supports the Boutique Leader in driving results and culture
• Is developing capability toward future Boutique Leadership

Key Capabilities & Skills

• Experience in a customer-facing retail environment
• Passion for styling, selling and customer connection
• Strong communication and interpersonal skills
• Emerging leadership capability with a growth mindset
• Organised, reliable and values-aligned