Talent.com
Allura Partners
Head of MarketingAllura Partners • Sydney, NSW, AU
Head of Marketing

Head of Marketing

Allura Partners • Sydney, NSW, AU
18 days ago
Job description
  • Own the full marketing lifecycle for an AI native logistics platform
  • Lead a team of three with direct CEO and Board exposure
  • Build AI capability in house instead of relying on external agencies

About the Company
Our client is a modern SaaS business delivering logistics management software across ANZ and North America. Already the most integration rich transport management platform in the region, they are now building an AI native platform spanning transport, fleet and warehouse management.
About the Role
A hands on Head of Marketing role leading a team of three and owning the full marketing lifecycle. You will work closely with Sales, Product and the CEO to drive qualified pipeline, sharpen positioning and build the brand. Strategic and executional in equal measure, with AI embedded in how the team operates.
Benefits

  • Hybrid working, based in Sydney
  • Direct exposure to the CEO and Board
  • Leadership of an established team of three
  • Genuine ownership of positioning and go to market as the platform moves into new verticals and regions
  • A business investing in AI tooling and internal capability rather than outsourcing to agencies

Duties / Key Responsibilities

  • Own omni channel campaign strategy across paid digital, ABM, direct mail, OOH and outbound, aligned to pipeline targets and ICP priorities
  • Manage and optimise paid media across Google, Meta, Bing and LinkedIn, from ad copy and bids through to keywords and landing pages
  • Own lead reporting and live dashboards for Sales, the CEO and the Board, covering volume, quality, cost per lead, attribution and conversion to pipeline
  • Translate the product roadmap into positioning, messaging frameworks and website copy, and expand SEO and AEO into new keywords, verticals and regions
  • Lead and develop three direct reports, and embed AI tooling across content, design and analytics to lift the output of the team

Skills and Experience
Essential

  • 5 to 8 years in B2B marketing, SaaS preferred
  • Hands on paid media capability, interrogating campaigns rather than reading reports
  • Strong SEO fundamentals and a track record of growing organic as a pipeline channel
  • Experience building and using AI agents, and active use of AI tooling across content, design and analytics
  • Experience running ABM programmes or targeted outbound campaigns
  • Commercially literate across pipeline, conversion rates and CAC
  • Clear communicator, as comfortable with a Board as briefing a designer

Advantageous

  • Experience leading a small team in a fast moving environment
  • Transport, logistics, freight or supply chain software background
  • Familiarity with AEO and AI driven search optimisation
  • HubSpot, Salesforce Marketing Cloud or similar marketing automation
  • Direct mail, events and list management experience
  • Market expansion experience across new regions or verticals

Conor is recruiting for this role on behalf of Allura Partners.
If you're interested in this opportunity and feel you're the right fit, please click "Apply" or contact Conor Smyth at conor.smyth@allurapartners.com.au.
About Allura Partners
Allura Partners was founded to support private equity firms by placing C-Suites to lead, transform, and scale portfolio companies. Today, in addition to our proven private equity specialisation, we've become a trusted partner for major ASX-listed and private enterprises in Australia, offering executive search, recruitment, and business transformation. Known for integrity, reliability, and results, our expertise spans Executive Search, Accounting & Finance, Transformation & Change, and Technology & Digital. We connect businesses and top-tier talent, exceeding expectations and driving lasting impact.

Create a job alert for this search

Head of Marketing • Sydney, NSW, AU

Similar jobs

Head of Product

White BaySydney, NSW, AU

An established Australian B2B SaaS business entering an important stage of growth and organisational maturity.As the company has scaled, the need has emerged for a dedicated senior product leader w... Show more

PERFORMANCE MARKETING LEAD | JEWELLERY & ACCESSORIES

Who In The ZooSydney, NSW, AU

Our client is an Australian jewellery, accessories, and fashion brand redefining modern luxury.Built on the idea of everyday, accessible indulgence, the brand challenges traditional jewellery norms... Show more

Head of Marketing

Medicines R UsSydney, AU

Get AI-powered advice on this job and more exclusive features.The Head of Marketing is a strategic leadership role reporting directly to the CEO, responsible for developing and executing comprehens... Show more

 • Promoted

Head of Strategic Partnerships & Revenue Growth

Predelo Pty LtdSydney, AU

A forward-looking AI solutions provider is seeking a Head of Commercial Partnerships.This role involves overseeing the performance and governance of strategic partnerships, primarily with Deputy.Th... Show more

 • Promoted

Head of ERP and Corporate Apps

TransurbanSydney, AU

Head of ERP and Corporate Applications.Transurban is seeking a dynamic and experienced professional to oversee the ERP Platform and Corporate Applications.You will lead a multi-disciplinary team, b... Show more

 • Promoted

Head of Market Access

EPHealthcareSydney, AU

Executive-level Total Remuneration Package including Bonus, car allowance, salary continuance insurance.High profile industry position, reporting directly to GM and part of the Senior Leadership Te... Show more

 • Promoted

Head of Marketing

The Skin BarSydney, AU

As one of Australia’s fastest-growing skin clinic brands, we’re a purpose-led business built from grit, vision, and an unapologetic commitment to redefining beauty and wellbeing.With 10 clinics nat... Show more

 • Promoted

Head of Go-To-Market & Growth Marketing

Software Co?Sydney, AU

At Software Co, we are not building isolated apps; we are architecting.Each product we take to market has the ambition to become a category leader.And we are looking for a rare kind of operator to ... Show more

 • Promoted • New!

Head of Product

Zeekr InternationalSydney, AU

ZEEKR is a premium electric vehicle brand under the Geely Group, dedicated to pioneering innovation in smart, sustainable mobility.As part of Geely’s ecosystem, ZEEKR embodies cutting-edge design, ... Show more

 • Promoted

Head of Communications and PR, APAC

OKXSydney, AU

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.At OKX, we believe that the future will be reshaped by crypto, and ultimately ... Show more

 • Promoted

Head of Identity

Infotrust (AU)Sydney, AU

The Head of Identity is the Business Owner for Infotrust’s Continuous Identity Assurance service line.This role is accountable for the commercial success, market positioning, and long-term evolutio... Show more

 • Promoted

Head of CRM & Digital Channels

Sharp & CarterSydney, NSW, AU

Our client is one of Australia's leading fresh food and QSR retailers, built on delivering quality products and exceptional customer experiences.As the business continues to evolve its digital capa... Show more

Head of Operations

THE SKINCARE TOOLSSydney, AU

Our brand is rooted in design, innovation, and clinical efficacy and as we scale globally, we’re looking for a committed Head of Operations to build and streamline the systems that will power our n... Show more

 • Promoted

Head of Marketing & Sales — Lead Bold Growth Engine

Superior Hair Extensions LTDSydney, AU

A leading hair extensions company in Sydney is seeking a Head of Marketing & Sales Coordinator to drive growth and shape the brand strategy.This role offers the chance to build a team and execute i... Show more

 • Promoted

Head of Growth Analytics

Crypto.comSydney, AU

We are seeking a Head of Marketing Intelligence to lead our marketing measurement and analytics strategy.This role is designed for a proven operator who combines deep analytics and data science exp... Show more

 • Promoted

Head of Technology

epxSydney, AU

Epx, formerly EP&T Global, is a global leader in building performance optimisation.Our EDGE platform powers energy and operational efficiency across real estate in 26 countries, helping reduce wast... Show more

 • Promoted

Head of Retail Operations

SARAH & SEBASTIANSydney, AU

SARAH & SEBASTIAN is a conceptual fine jewellery studio where exquisite artistry meets an elevated edge.We are seeking a Head of Retail Operations to define and drive operational excellence across ... Show more

 • Promoted

Head of Operations

Cooee HoldingsSydney, AU

We're Hiring: Head of Operations – Food & Pet FMCG (Sydney / Central Coast).Location: Sydney or Central Coast, NSW (Hybrid).Sector: FMCG | DTC | Grocery | Pet & Food.Join One of Australia's Most Ex... Show more

 • Promoted

Head of Digital Marketing

InvivaSydney, AU

Direct message the job poster from Inviva.Chief Product and Marketing Officer, Inviva.Inviva is a leading Australian reverse mortgage lender that empowers individuals over 55 to access the equity t... Show more

 • Promoted

Head of Strategy

Endeavour GroupSydney, NSW, AU

Let’s create a more sociable future together.At Endeavour, we’re totally into what we do.With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, we love to bring peo... Show more