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Martian Logic
Senior Brand manager - YoghurtsMartian Logic • Logan City, AU
Senior Brand manager - Yoghurts

Senior Brand manager - Yoghurts

Martian Logic • Logan City, AU
21 days ago
Job description
  • 12-month contract role offering competitive salary and bonus
  • Flexible working arrangements; hybrid model, 3 days in office, 2 WFH
  • #1 Dairy company in the world producing iconic brands; Pauls, Vaalia, Jalna

We are Lactalis Australia

We are owned by the Lactalis Group, the world's largest producer of dairy goods. With a range of more than 2,000 products, Lactalis is committed to playing a daily role in the health and well-being of consumers throughout the world, via the provision of nutritious dairy products - milk, cheese, yoghurt, desserts and beverages.

At the heart of our business locally, we have over 2,700 passionate employees, working closely and constructively with some 500 Australian farmers to produce the finest dairy products in the country. Supporting both the farming community and our local communities are central to our values as an organisation.

Iconic Australian brands such as Pauls, Oak, Ice Break, Tamar Valley Dairy, Vaalia and Jalna provide Lactalis Australia with a deep national footprint for growth and prosperity. We are a growing global company that takes great pride in who we are. We are humble, proud and resilient. Our brands, people and know how define who we are.

We provide a safe workplace that delivers the opportunity to drive your development and believe that true success comes from us. We offer flexible working conditions to help our valued employees balance all aspects of their life. Collaboration, flexibility and diversity are pillars of our environment. With knowledge and experience we encourage you to make a difference!

The Opportunity

One of the greatest assets of the Lactalis business is the strength of its portfolio of iconic Australian dairy brands which include strong national brands such as Pauls, Oak, Vaalia, Tamar Valley, Jalna and Ice Break.

An exciting opportunity exists in our Lactalis marketing team in the role of Senior Brand Manager within our Yoghurts portfolio. This includes a key role in the strategic marketing of some of our key Yoghurt brands within the Yoghurts portfolio including Pauls PLUS+ Protein and Tamar Valley Dairy.

Working in the Yoghurts and Desserts Division, this role will be responsible for building, growing and driving the brand strategy for these brands by applying a creative approach to convert insights into brand growth. Key measures of the role will be achieving strong brand health whilst generating strong growth in sales, market share and commercial return.

Some key responsibilities of the role will be:

  • Developing, communicating and implementing strategic marketing plans that deliver optimal results
  • Developing and ensuring the timely delivery of key brand activities as defined in the annual marketing plan
  • Leading the media and communications strategy to optimise the brand performance in market
  • Leading multi-departmental project teams in the development of new products, managing the budget and the timeline and working closely with R&D, Industrial and Commercial Teams
  • Delivering innovation projects to achieve a targeted innovation rate, working in conjunction with our Innovation and CSR Manager
  • Working closely with our Brand Experience Manager to deliver outstanding activations in partnership with our retailers

To be successful you will have a minimum of 5+ years of marketing & brand management experience (preferably within FMCG), as well as having a Tertiary qualification in Marketing or Commerce. In addition to a strong marketing acumen, the successful applicant will also be a skilled project manager, have strong commercial and financial capability and be a great collaborator.

A demonstrated experience in guiding brand strategy within a large organisation would be an advantage.

This is a 12 month contract role that can be based in either Scoresby or Brisbane.

Critical to your success will be the passion you display to your craft, and the energy you bring to the business.

Senior Brand manager - Yoghurts

Marketing & Communications Brand Management

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Senior Brand manager - Yoghurts • Logan City, AU

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