Acquisition Marketing Specialist

• Manage and optimise paid acquisition campaigns across Meta Ads, Google Ads (UAC), TikTok Ads, and Apple Search Ads for AU and UK markets
• Monitor campaign performance daily, identifying spend anomalies, CPA shifts, creative fatigue, and conversion rate changes
• Build and maintain weekly and monthly performance reports covering spend, CPA, conversion rates, and channel-level trends
• Use Branch attribution data to calculate true cost-per-acquisition across channels
• Coordinate with the external agency on campaign execution, creative briefs, budget pacing, and performance targets
• Conduct creative performance analysis to identify effective ad formats, messages, and hooks
• Manage campaign change logs and track performance impact
• Execute A/B tests on audiences, creatives, bidding strategies, and landing experiences
• Use AI tools, Claude, MCP integrations, and automated reporting to accelerate analysis and automate workflows
• Support geo-level performance analysis across Australian states and UK cities
• Pull and cross-reference data from ad platforms, Branch, and the marketing database
• Proactively flag data discrepancies and attribution gaps
• Work directly with the Head of Acquisition Marketing

Requirements

• 2-3 years experience in performance/acquisition marketing, paid social, or growth roles
• Hands-on experience managing campaigns in at least two of: Meta Ads Manager, Google Ads, TikTok Ads Manager, Apple Search Ads
• Strong analytical skills and comfort working with data in spreadsheets or BI tools
• Understanding of mobile attribution (Branch, Adjust, AppsFlyer, or similar) and differences between platform-reported numbers and MMP data
• Experience with CPA/ROAS optimisation
• Familiarity with A/B testing methodology and statistical thinking
• Comfort with AI tools such as ChatGPT, Claude, Copilot, or similar
• Strong attention to detail
• Clear written communication and ability to summarise performance for non-marketers
• Experience working with external agencies or media partners
• Exposure to app-install campaigns and mobile growth is a strong plus

Core Competencies

Demonstrates expertise in managing and optimizing paid acquisition campaigns across multiple platforms, with a strong focus on data analysis, performance reporting, and collaboration with external agencies. Proficient in utilizing AI tools and mobile attribution methods to enhance campaign effectiveness and drive growth.

Highest-signal resume keywords

• Paid Acquisition Campaign Management
• Meta Ads Manager
• Google Ads
• Mobile Attribution (Branch, Adjust, AppsFlyer)
• A/B Testing Methodology

ATS Optimization Keywords

Hard Skills

• Campaign Performance Analysis
• CPA/ROAS Optimization
• Data Analysis in Spreadsheets
• Automated Reporting
• Creative Performance Analysis

Soft Skills

• Strong Attention to Detail
• Clear Written Communication

Industry Keywords

• Performance Marketing
• Growth Marketing
• App-Install Campaigns
• Mobile Growth

Tools & Technologies

• TikTok Ads Manager
• Apple Search Ads
• AI Tools (ChatGPT, Claude, Copilot)

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