Assistant Brand Manager

• Support the development of annual and quarterly marketing plans aligned with brand and commercial priorities
• Build and maintain the ANZ marketing calendar in alignment with global brand calendars and key retail moments
• Coordinate campaign and launch timelines, deliverables, and asset requirements
• Support budget tracking and allocation across campaigns and activities
• Execute marketing campaigns, product launches, and promotions across retail and e-commerce channels
• Ensure marketing materials adhere to brand guidelines and retailer specifications
• Coordinate with agencies and internal teams to deliver campaigns on time
• Support in-store activations, merchandising, trade promotions, POSM, sampling, and in-store visibility
• Assist with digital campaigns across paid media, social, CRM, and e-commerce platforms
• Coordinate content rollout and support CRM database growth and retention campaigns
• Monitor campaign performance and provide optimization input
• Track sales performance and campaign effectiveness against targets
• Prepare reports on sales updates, campaign results, and competitor activity
• Contribute to forecasting and demand planning
• Track marketing spend, POSM usage and stock, and budgets
• Coordinate across Marketing, Sales, Retail, E-commerce, and Supply Chain teams
• Liaise with brand partners and manage agency communications
• Ensure compliance with applicable local regulations
• Support new product and brand launches across ANZ, coordinating timelines, assets, retailer requirements, and launch readiness

Requirements

• Bachelor’s Degree in Marketing, Business, or related field
• Minimum 1–3 years’ experience in Marketing, Brand, or Trade Marketing roles
• Experience in beauty, FMCG, or retail environment preferred
• Familiarity with ANZ retail landscape is advantageous
• Exposure to digital marketing and campaign execution preferred
• Strong ability to manage timelines, calendars, and multiple deliverables
• Detail-oriented with structured planning and coordination skills
• Ability to deliver high-quality work with strong attention to detail
• Capable of managing multiple campaigns simultaneously
• Basic understanding of retail drivers, promotions, and sales performance
• Ability to interpret data and support planning decisions
• Strong interpersonal and communication skills
• Able to coordinate effectively across internal teams and external partners
• Comfortable working in a fast-paced retail and omni-channel environment
• Able to adjust plans and priorities as needed
• Takes initiative and ownership of responsibilities
• Solutions-oriented with a willingness to learn and improve

Core Competencies

Demonstrates expertise in developing and executing marketing plans, managing campaigns, and coordinating cross-functional teams. Proficient in budget tracking, performance monitoring, and ensuring compliance with brand guidelines and local regulations.

Highest-signal resume keywords

• Marketing Campaign Execution
• Budget Tracking and Allocation
• Cross-Functional Coordination
• Digital Marketing Familiarity
• Retail Environment Experience

Hard Skills

• Marketing Planning
• Campaign Management
• Data Interpretation
• Sales Performance Tracking
• Asset Coordination

Soft Skills

• Detail-Oriented
• Strong Communication Skills
• Interpersonal Skills
• Solutions-Oriented
• Ability to Manage Multiple Deliverables

Certifications & Qualifications

• Bachelor’s Degree in Marketing
• Bachelor’s Degree in Business

Industry Keywords

• FMCG
• Retail
• Beauty
• ANZ Retail Landscape
• Trade Marketing

Tools & Technologies

• CRM Platforms
• E-Commerce Platforms
• Digital Media
• POSM
• Marketing Calendars

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