Head of Growth

Job Description

You will get the keys to Fastlane's growth engine, with full autonomy and ownership of our GTM levers: paid acquisition, SEO, UGC, influencers, affiliates, partnerships, and CRO. We care about how quickly you can experiment, figure out what works, and scale it.

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This is a role for someone exceptional - we're aiming to be a unicorn in 18 months, and we need someone who wants to build one of the fastest-growing software companies in the world with us.

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You:

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• High IQ + EQ
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• Strong with data
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• Strong product thinker
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• Highly creative
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• Very ambitious
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• High agency
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• Something to prove
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Experience:

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• You've personally run paid acquisition, ideally Meta and Google, and know the entire loop from creative testing to landing page to conversion
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• You're a GTM generalist - Paid, SEO, CRO, influencers, UGC, affiliates, partnerships, etc. You don't need to be world-class at every one yet, but your foundation is strong
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• You understand creative. You can look at an ad and have a strong opinion on the hook, angle, offer and why it will or won't work
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• You're highly analytical, and love making strategic decisions from dashboards. You can also make a call with imperfect knowledge on the fly and move forward
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• You move ridiculously fast, and you're constantly finding new channels, tools and arbitrages before anyone tells you about them. An idea in the morning should be live that afternoon
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• You've managed some form of creator program before - sourcing creators, briefing them, getting content back, finding winners and turning them into ads
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• You've actually grown something before (a startup, your own product, an ecommerce brand, a side project) and can show us the numbers
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The role:

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• Paid acquisition across Meta, Google, X and emerging channels
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• Creative testing, angles, offers and the feedback loop into new ads
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• Landing pages, CRO and funnel experiments
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• SEO and programmatic growth opportunities
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• UGC creator sourcing, briefs, relationships, output and performance
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• Influencer, affiliate, agency, podcast, newsletter and other distribution partnerships
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• Attribution, CAC, payback and budget allocation, including making your own kill and scale calls
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You'll work side by side with the founders and our content team - the best organic content can become your ad creative, and what you learn from paid feeds back into what gets made.

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We are building a product in martech, so this role is also very important for building our own product. You will be a super user of our product, and strong product thinking will be a hugely valuable skill set.

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• High salary + equity
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• Based in Sydney, but we travel (Bali, SF, NY)
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• Private chef included to cover all meals + gym membership
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