This is a unique role that combines social media analytics with hands-on content creation - perfect for someone who loves getting into the data just as much as they love getting behind the camera.
Youll work closely with our global Social Ecommerce Product and Digital Marketing teams to help shape how Lovisa shows up across TikTok Instagram Facebook and Pinterest.
Youll track whats performing identify emerging trends and opportunities turn insights into recommendations and create platform-native content that connects with our global audience.
What Youll Be Doing
Analyse social media performance across TikTok Instagram Facebook and Pinterest identifying trends opportunities and areas for optimisation.
Use Dash Hudson and CreatorIQ to support performance tracking reporting scheduling and creator management.
Track key metrics including engagement follower growth reach organic social sessions conversion revenue and ROI.
Ideate film and edit engaging short-form content including TikToks Reels and Stories.
Stay across emerging trends sounds platform updates and algorithm changes.
Support the development and execution of social content calendars across multiple platforms.
Partner with the Head of Social Media and wider team to ensure content aligns with both brand and commercial objectives.
Support paid social activity by developing and adapting content in line with the broader strategy.
Track influencer collaborations creator partnerships global product seeding and other social initiatives.
Write engaging platform-appropriate social copy using relevant hashtags and SEO-led language to maximise reach.
Use performance insights to continuously test learn and improve Lovisas global social presence.
What Were Looking For
Youre equal parts creative and analytical. You understand what makes people stop scrolling but you also want to know what the numbers are telling you once the content goes live.
Youll ideally bring:
23 years experience across social media content creation digital marketing or social analytics ideally within fashion beauty or retail.
Strong analytical skills with the ability to translate data into meaningful recommendations.
Confident short-form video creation skills including ideation filming and editing using tools such as CapCut Adobe Premiere or similar.
An understanding of paid social platforms such as Meta Ads Manager and TikTok Ads Manager would be highly regarded.
The ability to take a brief from concept through to execution while maintaining a consistent brand look and feel.
Strong communication skills and confidence presenting performance insights to stakeholders.
Most importantly a genuine passion for fashion jewellery social media pop culture and emerging consumer trends.
Why Lovisa
Lovisa is a global fashion jewellery brand with a fast-paced energetic and trend-led culture. With stores and customers around the world our social channels give you the opportunity to create and influence content with global reach.
If you love combining creativity culture and commercial insights and want to help shape the social presence of a growing global brand wed love to hear from you.
Apply now and join the Lovisa team.
We believe in supporting diverse cultures and harnessing the unique knowledge and experience of our team. We celebrate our global presence by supporting our culturally diverse team around the world.
Employment Type : Full Time
Experience: years
Vacancy: 1
Social Media Analyst & Creator • Hawthorn, South Australia, Australia
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