Head of Lifecycle

• Own our lifecycle strategy: Shape how customers move through the funnel using data customer signals and performance insights to drive engagement conversion and revenue.
• Orchestrate leads at scale: Own lead prioritisation and routing to Sales ensuring opportunities reach the right teams at the right time.
• Drive personalisation: Build and evolve segmentation targeting customer journeys and personalisation strategies across our marketing technology ecosystem.
• Turn data into growth: Own lifecycle reporting and analytics across CRM product analytics and marketing automation platforms translating insights into action.
• Keep the engine running: Monitor lead pipelines and customer journeys proactively identifying and resolving breaks bottlenecks and opportunities for improvement.
• Get hands-on with MarTech: Work across Salesforce Marketing Cloud and personalisation tools to build journeys and activities when needed while driving broader MarTech initiatives.
• Continuously optimise: Partner with Product Data and Growth teams to evolve customer rules scoring models routing logic and lifecycle experiences.
• Lead and develop the team: Lead a capable team of Journey Managers specialists and a Marketing Cloud Engineer creating clarity and driving measurable business impact.
• Connect teams around the customer: Influence across Marketing Sales Product Data and Technology to align priorities and deliver connected customer experiences.

Qualifications :

• What Youll Bring
  • Strong experience across Lifecycle Marketing CRM Marketing Operations or data-driven customer marketing ideally within a complex high-volume environment.
  • Deep experience with marketing automation platforms such as Salesforce Marketing Cloud Braze Adobe Campaign or Marketo.
  • Strong understanding of customer lifecycle strategy segmentation targeting personalisation and journey orchestration.
  • Strong analytical and data-wrangling capability with experience using customer and performance data to drive commercial decisions.
  • Experience working with MarTech ecosystems CRM integrations data pipelines and automation at scale.
  • Strong commercial acumen with a track record of connecting lifecycle activity to conversion sales and revenue outcomes.
  • Proven people leadership experience and the ability to influence and align senior cross-functional stakeholders.
  • A strategic mindset with a hands-on approach equally comfortable setting the direction and getting into the detail to solve problems.
• Nice to Have
  • Hands-on experience with Salesforce Marketing Cloud and Marketing Cloud Personalisation.
  • Experience with CDPs and customer data management.
  • Experience with product analytics platforms such as Amplitude.
  • Revenue Operations or Sales Operations experience.
  • Experience designing or optimising lead scoring prioritisation and dynamic routing.
  • Experience within mortgage fintech proptech financial services or another high-volume B2C/B2B2C environment.

Additional Information :

Lendi Group teams operate across Australia and the Philippines. Bringing together diverse expertise innovative technology and a customer-first approach our teams work seamlessly to simplify the property journey helping Australians find buy and own property with confidence.

We support our people in a variety of ways but a few of the benefits that our people rave about include:

• A vibrant relaxed yet professional culture.
• Hybrid working arrangement designed to support work-life balance while fostering meaningful connection and collaboration.
• A holistic wellbeing programs offering 24/7 support including medical mental health and financial wellbeing services to enable our workforce to thrive at home and work.
• generous paid Parental Leave: we celebrate our growing Lendi Group family with 18-26 weeks leave for primary carers and up to 4 weeks for secondary carers.
• An additional weeks Loyalty Leave each year after reaching 3 years service.
• Wellness initiatives with a strong focus on psychological safety.

Were committed to fostering a diverse and inclusive community at Lendi Group. We believe that a team reflecting the world around us leads to greater innovation stronger collaboration and a more engaging workplace.

Our culture is guided by our 3 core values: We Are Stronger United; Act Like You Own It; and Keep Home Loans Human. Our values are part of our core DNA that helps Lendi Group attract engage and evolve talent and build best-in-class products.

Feeling like you dont meet all the skills listed Thats ok; we are always on the lookout for different skills experience and qualities and so wed still like to hear from you.

Remote Work :

No

Employment Type :

Full-time

Experience: years
Vacancy: 1