Senior Manager, Strategic Partnerships - Retail Media

Job Description

Senior Manager, Strategic Partnerships - Retail Media

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Let's create a more sociable future together

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At Endeavour, we're totally into what we do. With a portfolio that includes Dan Murphy's, BWS, ALH Hotels, Pinnacle Drinks and more, we love to bring people together. Together we share our passion for our products and industry; it's what inspires us to dream big, and continue to create new experiences for our customers and teams across Australia. If you thrive on positive energy, we want to meet you!

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About the Role

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• Bring your passion and feel the energy
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• Hybrid role - based in either Sydney or Melbourne
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• Build & drive strategic partnerships that grow revenue for our Retail Media function - MixIn
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As the Senior Manager of Strategic Partnerships, you will report to the General Manager of Retail Media and be the driving force behind growing MixIn's revenue through non-endemic advertisers, media agencies, and high-value strategic alliances.

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This is not just a traditional media sales role; it is about expanding our business beyond its traditional trade partner base and designing complex, 12-to-24-month partnerships that deliver true value to the Endeavour Group (EDG).

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You will own the commercial relationships and revenue outcomes for our highest-priority strategic partners. Your focus will be on closing and scaling alliances that are not only commercially robust but also additive to the customer experience across our core brands: BWS, Dan Murphy's, and ALH.

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Sound good? Read on.

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Here is a taster of what you can expect in this role:

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• Drive Non-Endemic Growth: Build MixIn's pipeline and revenue from advertisers outside Endeavour's traditional base, converting emerging opportunities into sustainable, multi-year revenue streams.
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• Elevate the Customer Experience: Identify and design high-value partnerships that go beyond standard retail media, offering tangible, additive value to the customer journey across EDG brands.
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• Own the Portfolio & Pipeline: Manage the revenue pipeline, forecasting, and performance of the strategic partnerships portfolio, ensuring we are maximizing mutual commercial outcomes.
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• Navigate Agency Landscapes: Build strategic relationships with media agencies, trading teams, and investment decision-makers to increase MixIn's share of agency-controlled media budgets.
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• Lead Complex Negotiations: Lead commercial negotiations with partners—protecting MixIn's economics and long-term strategic interests while crafting mutually beneficial commercial models.
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• Champion Audience Products: Lead the commercialisation of MixIn's advanced audience products, including first-party audiences, clean room capabilities, and measurement solutions.
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• Cross-Functional Leadership: Act as the central node between Retail Media, Marketing, Store Operations, and external partners to seamlessly execute complex, long-term initiatives.
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What do we need from you

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Now let's talk about you:

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• Strategic Deal-Maker: You have a proven track record of developing and growing material commercial partnerships and revenue streams, particularly long-cycle (12–24 month) deals with non-endemic advertisers or new categories.
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• Industry Expertise: Strong background in strategic partnerships, media sales, business development, or agency partnerships within retail media, advertising, digital, or technology.
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• Stakeholder Maestro: Exceptional ability to build senior external relationships and navigate complex, internal cross-functional matrix environments to bring multi-brand initiatives to life.
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• Commercial & Technical Acumen: Deep capability in commercial negotiation, paired with a strong understanding of digital media, audiences, programmatic advertising, and campaign measurement.
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• Customer-Centric Vision: You understand that the best commercial partnerships also prioritize the end-customer experience, creating integrated campaigns rather than just driving transactional revenue.
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The benefits are good too!

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• We offer hybrid ways of working
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• An exclusive discount card for our ALH Hotels pubs & accommodation, BWS, Dan Murphy's and other Endeavour Group brands. Through our partnership with Woolworths, you'll also enjoy discounts at Woolies supermarkets and BIG W
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• As a valued member of the team, your health and wellbeing is our top priority. You will have access to a range of free services to help you live well and support your physical, mental and financial wellbeing
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• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big
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• Find out more about our range of benefits and discounts here
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What's in it for you?

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We are together creators

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With a portfolio that includes Dan Murphy's, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We're serious about creating a safe, inclusive and fun place to rock up to where equal opportunity is key, and flexibility is part of how we roll.

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We're all about creating a more sociable future - for our customers and each other. If this job excites you - and you're close-enough on the requirements, reach out, we'd love to hear from you.

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You can learn more about working with us on LinkedIn or atendeavourgroupcareers.com.au.

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Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.

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#WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #EndeavourGroup

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