Senior Content & Social Manager

MAYE is growing rapidly across Australia and internationally, and we’re looking for an exceptional Senior Content & Social Manager to help define the voice, stories and content that will take the brand into its next phase of global growth.

This is a senior, hands‑on role for someone who understands, and has proven experience in, building a distinctive brand point of view through content, creating stories people want to follow, growing an engaged community and building genuine connection with customers.

You will work closely with MAYE Founder & Creative Director Lisa Moore to shape and lead the brand’s content strategy across key customer touchpoints, including organic and paid social, website, CRM, creator content and community.

You will be supported by our Marketing Coordinator to help bring the content strategy to life across coordination, production and day‑to‑day execution.

The Role

• You will turn MAYE’s brand vision into an always‑on content world that builds brand, drives engagement and supports commercial growth.
• You will identify the stories worth telling, from major campaigns and product launches to the everyday moments behind the brand, and develop the formats and content series that bring them to life.
• You will lead the content calendar and creative direction across organic and paid social, website, CRM and creator content, working with the wider team to ensure MAYE shows up consistently, distinctively and with a strong point of view.
• You will continually look for new ways to grow organic reach, deepen community engagement and strengthen MAYE’s connection with customers across Australia, the US and key international markets.

What You’ll Own

• Develop and lead MAYE’s organic social and content strategy
• Build a clear editorial vision and storytelling framework for the brand for all channels
• Develop recurring content series across our key brand pillars that speak directly to our different customer avatars, demographics and markets
• Own the monthly and weekly content calendar
• Develop platform‑specific strategies across Instagram, TikTok, Pinterest and emerging channels
• Work closely with Lisa to develop founder‑led content and bring the MAYE brand story to life
• Brief, direct and manage our Social & Content Coordinator across filming, editing and execution
• Ensure every campaign, collection, launch, trip, event and moment is maximised across content
• Identify cultural moments, trends and conversations MAYE should participate in
• Develop a strong, distinctive and consistent social tone of voice
• Lead community engagement strategy and identify opportunities to deepen customer connection
• Develop creator, UGC and organic influencer strategies
• Collaborate with creative, ecommerce, marketing and PR teams to ensure content is connected to broader brand and commercial priorities
• Track and analyse performance across reach, engagement, saves, shares, follower growth and content effectiveness
• Use insights to continually evolve the content strategy

What We’re Looking For

• You are deeply immersed in fashion, culture and social media, with a global perspective on content, platforms and digital storytelling.
• You are an exceptional creative thinker with a strong instinct for ideas, storytelling and visual content, backed by the ability to use data and insight to understand what is working and why.
• You understand how to create content that is not only visually compelling, but strategically designed to capture attention, drive engagement and build meaningful brand connection.
• You are commercially minded, highly organised and able to move between big‑picture strategy and day‑to‑day execution.
• Most importantly, you understand how to build a distinctive brand and engaged community through storytelling, content and connection, not just manage a social account.

Ideally, you will have:

• Strong experience in social, content or brand within fashion, beauty, lifestyle or a leading consumer brand
• Proven experience developing and executing organic social and content strategies
• Exceptional creative, storytelling and editorial instincts, with a strong eye for visual storytelling
• The ability to translate a brand’s world, product and point of view into polished, premium and distinctive content
• A natural ability to uncover stories from within a brand, from day‑to‑day moments and behind‑the‑scenes content to education, inspiration and customer storytelling
• A strong understanding of Instagram, TikTok and emerging social platforms, with a global perspective on content and trends
• Experience managing content calendars, shoots and creative production
• Strong knowledge of creators, UGC and social‑first content
• Confidence working closely with founders and senior creative leaders
• Experience managing or mentoring junior team members
• A strong understanding of social performance and analytics, with the ability to use insights to continually improve content
• Excellent written communication and brand voice skills
• A genuine passion for fashion, culture, content and what is happening next

About MAYE

MAYE is a Sydney‑based global womenswear brand known for creating elevated, contemporary pieces designed to be wardrobe staples.

Since launching, MAYE has grown rapidly into a global womenswear brand with a highly engaged customer community across Australia and the US.

We are now entering an exciting new phase of growth, with a greater focus on building brand, storytelling, community and organic reach alongside our continued international expansion.

This is a rare opportunity to join MAYE at a pivotal stage and play a key role in shaping how the brand is expressed, experienced and connected with by women around the world.

Why Join MAYE

You will work closely with MAYE Founder & Creative Director Lisa Moore to take the brand vision and bring it to life through content.

As MAYE’s visual storyteller, you will shape how the brand is seen, felt and experienced, from big‑picture campaigns to the everyday moments that build connection with our community.

This is an opportunity to have real creative influence, build a distinctive content world and help take MAYE into its next phase of global growth. For the right person, it is a fun, fast‑moving and dynamic role with plenty of scope to create, experiment and make a real impact.

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