Marketing Manager | Iconic Tourism Destination | K'gari (Fraser Island

Job Description

Marketing Manager | Iconic Tourism Destination | K'gari (Fraser Island \n

Lead the marketing strategy for one of Australia's most iconic island destinations;theWorld Heritage-Listed K’gari (Fraser Island) TheOpportunity

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Are you a commercially driven marketing leader who thrives on delivering growth, driving bookings, building brands, and creating unforgettable visitor experiences? KBRV Group is seeking an experiencedMarketing Managerto lead the strategic and operational marketing function acrossKingfisher Bay Resort, K'gari Beach Resort,Toursand Marine. This is an incredible opportunity to shape the future of Queensland's most recognised tourism brand while enjoying the lifestyle benefits of living in beautiful Hervey Bay.

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Working closely with the Group General Manager, Revenue Manager and broader leadership team, you'll drive visitation, occupancy, revenue growth, direct bookings and brand awareness across multiple tourism and accommodation offerings. About the Role

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This is far more than a traditional marketing role.

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You'll be responsible for developing and executing integrated marketing strategies that directly impact commercial performance, partnering with revenue management to maximise occupancy and yield, building compelling tourism packages, and strengthening the market position of our brands locally, nationally and internationally.

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You will oversee:

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• Strategic marketing planning and execution
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• Digital marketing, SEO, SEM and paid media
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• Brand management and campaign development
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• Customer acquisition and direct booking growth
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• Revenue-focused marketing initiatives
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• Tourism partnerships and industry engagement
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• CRM, content marketing and marketing automation
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• Package development and promotional strategies
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• Marketing budgets and return on investment analysis
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• Agency and stakeholder management
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Essential Skills and Experience:

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• You are an accomplished marketing professional who combines strategic thinking with strong commercial acumen.
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• You know how to turn marketing investment into measurable business outcomes and can confidently work with performance data, revenue targets and occupancy forecasts to inform decision-making.
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You'll bring:

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• Minimum 5 years' experience in a senior marketing leadership role
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• Experience within tourism, hospitality, resorts or destination marketing
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• Strong understanding of revenue management and demand generation
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• Expertise across digital marketing channels, CRM and social media
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• Exceptional stakeholder engagement, communication skills, ability to influence
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• A data-driven and results-focused approach
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• Experience working in a complex multi-functional business and meeting competing demands
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• Relevant qualifications in Marketing, Business, Tourism or Hospitality Management
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About us

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K'gariis aWorld Heritage listed island off Australia’s Eastern Queensland coast, is the world’s largest sand island, stretching over 120km. With cool towering rainforests to walk through and explore, over 100 freshwater lakes to swim in, including the iconic Lake McKenzie and Lake Wabby, and an amazing beach highway, where else would you rather be.

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Weareone ofQueensland's largestcombinedmarine, resortand tourism businesses connecting our customers toourbeautiful island destinationsof Kingfisher Bay Resort, K’gari Beach Resortand brilliant experiencesthrough our K’gari Tours.

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This is a rare opportunity to market world-class tourism experiences in one of Australia's most naturally spectacular destinations.You'll play a key leadership role in shaping the future ofour business whilstworking with passionate teams committed to delivering exceptional guest experiences

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We offer:

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• 25% off resort dining, retail and spa
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• Access toEmployee Training & Award Programs
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• Free island K'gari Explorer Tours & ferry transfers to-and-from the island
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• Competitive salary package and live on Island opportunities
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We aim to provide meaningful and sustainable employment opportunities that are free from barriers, support and celebrate the diverse talents of our team members, improve awareness of the value of diversity and inclusion across our organisation, and enable our leaders to champion diversity and inclusion. We welcome and encourage applications from Aboriginal and Torres Strait Islanders, LGBTQIA+, people with disability and people from diverse cultural backgrounds.

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