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frank green
Senior Copywriterfrank green • Melbourne, VIC, AU
Senior Copywriter

Senior Copywriter

frank green • Melbourne, VIC, AU
5 days ago
Job description

Job Description

About Frank Green

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frank green isn't a person, it's a philosophy. We are frank about living green.

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About Frank Green

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frank green isn't a person, it's a philosophy. We are frank about living green. Our purpose is to stop single-use plastics. So, we create beautifully designed, functional, and innovative sustainable products that fit into your life, that you love to use and reuse, over and over again. Because we want to give people around the world the power and desire to make easy, sustainable change.

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Your New Role

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As Senior Copywriter, you'll shape the words behind frank green, creating sharp, insight-led copy that gets noticed, connects with people and drives action. From global campaigns and product storytelling to digital, social and sustainability-led initiatives, you'll take ideas from first thought through to final line.

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You'll work closely with the creative and marketing teams to turn briefs, insights and complex ideas into clear, compelling work that feels unmistakably frank green.

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This is a busy, fast-moving studio, so you'll need to think quickly, switch gears easily and keep the standard high when the pace picks up.

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You're a natural storyteller with a strong point of view and a knack for making the complicated feel simple. You know great copy isn't just clever. It has a job to do.

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Your Day to Day

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  • Develop on brand, insight driven copy for multi channel marketing campaigns, from email marketing to product descriptions
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  • Write engaging copy for paid and organic social media, display banners, landing pages, packaging, and wholesale communications
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  • Collaborate with the creative, marketing, and cross-functional teams to brainstorm campaign ideas and deliver cohesive strategies
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  • Dive into industry trends, consumer insights, sustainability, and current events to craft timely, strategic messages
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  • Collaborate with teams to gather post campaign performance insights and refine messaging for continuous improvement
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  • Ensure brand consistency by acting as a key guardian of the brand's tone of voice
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  • Edit, proofread, and refine copy, ensuring clarity, accuracy, and adherence to brand guidelines
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  • Manage multiple projects simultaneously, ensuring high quality work is delivered on time
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What You Need

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  • You break the mould. You challenge the obvious, bring fresh ideas and aren't afraid to push the work somewhere unexpected
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  • Strong understanding of how copy fits into broader campaign objectives and marketing goals
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  • Proven experience writing for digital, print, social media, email, packaging, and more
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  • Ability to research industry trends, consumer insights, and sustainability topics to inform copy
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  • Deep understanding of brand tone of voice and how to maintain consistency across all communications
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  • Natural storyteller with the ability to create engaging, action-driven content
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  • Exceptional grammar, punctuation, and proofreading skills, with a keen eye for detail
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  • Strong interpersonal and communication skills to work effectively with cross-functional teamsExperience with tools like Asana, Trello, or Monday.com to manage timelines and deliverables
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The Perks

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  • Dog friendly offices
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  • Staff discount on frank green products
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  • Personal learning & development budget
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  • A real opportunity to have an impact on a global brand
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  • Celebration birthday day off as paid leave
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  • Plenty of autonomy and opportunity to grow
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  • Generous parental leave
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  • Hybrid work environment
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  • Fun and inclusive staff events and celebrations
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Our Culture

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At frank green, we strongly believe in diversity and inclusion, and we make sure that our people feel welcome and our culture incorporates everyone's perspectives and experience.

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We're creative, pragmatic and driven by the pursuit of "anything is possible", but there's enjoyment in every meeting because we thoroughly enjoy the work we do and the impact it has. We're constantly growing, learning, adapting, and trying new things.

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Senior Copywriter • Melbourne, VIC, AU

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