\n
The role / impact
\n
As a Paid Social Specialist, you will shape and execute paid social strategies that directly connect small businesses, accountants and bookkeepers with Xero's platform. You will plan, launch, and optimise full funnel campaigns across key platforms to drive scalable growth and measurable return on investment.
\n
By managing budget allocation, audience targeting, and campaign testing, your work directly influences how global audiences discover Xero. You will turn campaign data into actionable insights, refining customer journeys and helping small businesses thrive around the world.
\n
The team & how they connect
\n
You will join a collaborative performance digital team that sits at the intersection of marketing, data, and creative design. The team works closely with data science, creative optimisation, and brand specialists to deliver cohesive paid social strategies. Together, they share ideas openly, experiment with new ideas, and support each other to reach common goals.
\n
Initially, the role will focus on:
\n
Launching and managing high-performing campaigns across Meta, TikTok, Reddit and LinkedIn using platform-native tools and analytics software
Executing a creative and audience testing roadmap in partnership with data science and creative optimisation specialists
Leveraging customer data platforms to build targeted audience segments and improve campaign incrementality
Working with our media partners to identify opportunities for growth, new products and testing betas.
\n
Where and how you can work
\n
We offer a flexible hybrid working environment that balances working from home with regular collaborative time in our modern office space. You can join your team on designated boost days to connect, brainstorm, and build relationships in person, while enjoying the flexibility to work remotely throughout the week.
\n
Here are some of the things we are looking for:
\n
You bring hands-on experience planning, launching, and optimising paid social campaigns within a digital performance or SaaS environment
A background using ad management tools across channels such as LinkedIn, Meta, and TikTok to drive customer acquisition
Proven expertise in audience segmentation, budget management, and continuous A/B testing strategies
Strong analytical capabilities with the confidence to evaluate campaign metrics, interpret performance data, and refine campaign strategies
Collaborative communication skills to build cross-functional relationships with data, creative, and partner marketing teams
Familiarity with tracking solutions, conversion funnels, and performance reporting frameworks
\n
#J-18808-Ljbffr
Paid Social Specialist • Melbourne, VIC, AU
David Jones is bringing more of its paid media capability in-house, and we’re looking for a technically strong.Reporting to the Head of Paid Media, you’ll be the operational backbone of the team, t... Show more
Make a Difference at Wallan Community Aged Care! .We understand the significant value of volunteers and the great benefit they bring to our residents.We welcome the application of any person (regar... Show more
Start Delivering with Uber Eats.Delivering with Uber Eats is an alternative to a part-time or full-time job and you can get your earnings weekly.Delivering with Uber Eats allows you to earn quick c... Show more
Experience real flexibility, work-from-home options, and supervision that’s customised to you, no matter where you are in your career.Design your week around your energy, not someone else’s schedul... Show more
To proceed, please enable JavaScript in your internet browser.After enabling JavaScript, you will need to close and re-open this browser window.Centre for Forensic Behavioural Sciences.Full time, f... Show more
We're Hiring: Home and Community Care Casual Position in St Kilda VIC 3182.Are you passionate about helping others and making a difference in people's lives? Do you have a full Australian Drivers L... Show more
Sacred Heart Mission is a vibrant community of people committed to ending homelessness, deep disadvantage and social exclusion.Our shared purpose and values guide everything we do.We celebrate indi... Show more
This role is for existing Core, Proficient, Advanced or Specialist Level Registered Practitioners in Melbourne - Full-time preferred but open to Part-time ***.Connect2Care is expanding into a new s... Show more
High Intensity Outside School Hours Care Coordinator.Including weekly administrative time).Make a difference in the lives of children and families while leading a passionate team!.Berry Street Yoor... Show more
Superannuation + NFP salary packaging benefits.MatchWorks is looking for an Employment Consultant who is passionate about helping people achieve their employment goals and supporting them on their ... Show more
Employment status and hours - Internal Locum.Located in:Frankston, Victoria.Bayside Health is a public health service delivering high-quality care across every stage of life for close to 1.Melbourn... Show more
Come yarn with us and make a deadly impact .Hey mob! If you’re a proud Aboriginal and/or Torres Strait Islander person, we’d love to yarn with you about joining our team at APM Employment Services ... Show more
Paediatric Speech Pathologist - Clinic Based - Eastern Suburbs VIC.Full Time or Part Time, Flexible.Competitive Salary Offer + CPD Allowance + Benefits.Our client is an Allied Health centre located... Show more
Here at the Petstock Group we are inspired by pets and animals to be better people both in our careers and our everyday life, making an impact for Pets, People and the Planet!.Award-winning program... Show more
Due to the recent departure of a VR GP a well established bulk billing clinic just over an hour's drive north of Melbourne has a DPA replacement available for doctors who are still under the morato... Show more
Here at the Petstock Group we are inspired by pets and animals to be better people both in our careers and our everyday life, making an impact for Pets, People and the Planet!.Award-winning program... Show more
