Marketing Lead

Green Leaves Early Learning is a sector-leading early childhood education and care provider offering premium childcare across 75 Centres nationally (and more on the way). Green Leaves children are nurtured in safe, engaging learning and play environments where they explore, grow, and build confidence daily.

The Green Leaves Marketing Team is looking for a Marketing Lead to drive local area marketing and AI content strategies. This is a critical role for a commercially minded marketer who knows how to connect with community and develop content strategies to respond to AI-driven changes in online search behaviour. Working closely with our Head of Marketing, you'll lead strategies that drive visibility, awareness and engagement.

Your responsibilities include:

• Lead local area marketing opportunities, prioritising activity that improves visibility and generates interest.
• Build relationships with local media to create partnerships and meaningful community engagement.
• Coordinate Centre events eg open days and local promotions.
• Coordinate community engagement materials, equipping Centres with opportunity to connect.
• Develop content strategies to respond to AI-driven changes in online search behaviour.
• Identify and pursue opportunities with third-party websites for backlinks, content placements, partnerships and mentions that build awareness and reinforce our reputation.
• Elevate and position Green Leaves as a credible and trusted authority across childcare and early learning topics.
• Research and write content across a wide range of platforms and purposes, including website content, Centre profiles, articles, blogs, media releases, FAQs and community stories that reflect authentic experiences, demonstrate our strengths, and respond to search trends.
• Lead our approach to AI search visibility, identifying opportunities to improve the accuracy, relevance and discoverability of Green Leaves as a brand and information about our Centres in local markets.
• Coordinate with Marketing Team specialists to strengthen website structure, local search presence, business listings and relevant childcare directories.
• Monitor how our brand appears in AI answers, investigate gaps or inaccuracies, and test and deliver improvements across content and digital channels.

You’ll balance strategic planning with practical delivery, confidently moving between community initiatives, and online content expansion and continuous search improvements.

Experience & skills required

You’re an experienced marketer who delivers daily, incremental elevation, understanding that many small improvements add up to big impact.

• Demonstrated experience in local area marketing, ideally within childcare, education, community services or a business operating across multiple locations.
• Proven ability to develop and deliver community engagement, partnerships and events, with clear measures of success.
• Very strong content strategy, copywriting and editing skills, with the ability to translate complex information into helpful, engaging content (expert spelling, grammar, consistency and applying copy style guidelines essential).
• Strong understanding of search engine optimisation, local search, website content and business listings.
• Demonstrated experience with how AI tools surface information, and answer engine and generative engine optimisation.
• An evidence-based approach to improving AI visibility, including monitoring brand mentions, assessing source accuracy and testing content changes.
• Confidence interpreting website, campaign and enquiry data to identify opportunities and demonstrate impact.
• Excellent relationship management skills and the ability to support Centres with practical advice.
• Strong organisation, sound judgement and confidence managing competing priorities.

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