Head of Marketing

Job Description

Location: Derrimut, Melbourne, VIC \n

Accepting a role with AIRR, a proud business partner of Elders, means you will be joining a team ready to support and grow your career. Much like the clients and communities we work with, you will experience, passion, dedication and resilience across all parts of our business. With the backing of such an iconic, essential business in the Australian landscape we are confident that you too will be proud to grow your career at AIRR.

About the role \n

We are seeking an experienced and commercially minded Head of Marketing to lead the development and execution of marketing strategies that drive customer acquisition, revenue growth and measurable outcomes across our retail partner network on a permanent, full-time basis.

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Reporting to the Chief Marketing Officer, you will lead and develop a high-performing marketing function aligned with commercial priorities, improve marketing effectiveness through data-driven decision-making and foster collaboration across the business. You will also play a key role in elevating our brands and private label product ranges while delivering tangible commercial outcomes across our national network of 300+ retail stores and wholesale business.

Responsibilities \n

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• Execute the commercial marketing strategy aligned with business growth objectives.
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• Lead integrated marketing campaigns that generate demand, increase awareness of brands & strategic products to drive sales & growth.
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• Partner closely with sales & category managers to develop effective go-to-market strategies and sales campaigns
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• Oversee trade marketing spend, ensuring strong return on investment and value creation for the business & our retail partners.
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• Analyse market trends, customer insights & data, competitor activity and campaign performance to inform strategic decisions.
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• Drive digital marketing performance across paid, owned and earned channels.
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• Oversee product launches, promotional campaigns and commercial initiatives of private label brands and strategic products.
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• Establish and report on key marketing metrics, providing regular performance insights.
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• Lead our high-performing marketing team while fostering our collaborative and results-driven culture.
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• Drive our industry leading annual conference and key trade events.
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About you \n

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• Bachelor’s degree in Marketing, Business, Commerce or a related discipline.
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• Experience in senior marketing roles, including leadership responsibilities.
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• Demonstrated success delivering revenue-focused marketing strategies.
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• Strong understanding of digital marketing, customer data & product performance
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• Experience partnering closely with internal teams.
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• Excellent leadership and stakeholder management skills.
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• Strong analytical capability with experience using data to drive decision making.
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• Outstanding communication, presentation and influencing skills.
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• Ability to manage multiple priorities in a dynamic environment.
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About AIRR \n

AIRR is proud to be a part of Elders, the last Australian-listed major agribusiness.

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We invest in our staff to ensure everyone who joins AIRR is set up to succeed, from training and conferences to industry experts well within your reach offering support and guidance. When you join the AIRR team, you have the backing of an iconic Australian agricultural brand and a team of passionate individuals supporting and challenging you on your journey.

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For a greater insight into AIRR, be sure to check out our website at

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At Elders, we strive to create a safe environment where everyone can thrive. We aspire to do this by recognising talent, promoting inclusion and celebrating diversity. No matter how you identify, we encourage talented people from all backgrounds, abilities and identities to apply for roles at Elders.

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We will accept applications from all people with the right to live and work in Australia.

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Please note, applications may be shortlisted as they are received.

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