Talent.com
Mentholatum Australasia
Senior Brand ManagerMentholatum Australasia • Melbourne, AU
Senior Brand Manager

Senior Brand Manager

Mentholatum Australasia • Melbourne, AU
6 days ago
Job description

About us

Mentholatum Australasia is part of a global organisation that manufactures and markets high-quality healthcare products worldwide. Our portfolio spans topical pain relief, skin care, lip care, laxatives and nail care, with iconic brands including Deep Heat, Alpha Keri, Hada Labo Tokyo and Laxettes.

Our vision is simple: making people's lives healthier and happier. We value trust, integrity, collaboration, and being our best and we’re looking for someone who brings the same mindset to how they work every day.

Due to continued growth, we are seeking an experienced Senior Brand Manager – Pain Portfolio to contribute to the growth and success of trusted brands including Deep Heat and ICE. These health and wellness brands have been helping Australians manage muscle and joint pain for more than 70 years through products designed to keep people moving and stay active.

About the role

Reporting to the Marketing Manager – Pain Portfolio, the Senior Brand Manager will support the development and delivery of strategic brand plans that drive growth, strengthen brand performance and contribute to commercial objectives across the portfolio.

Working closely with cross-functional teams, you will use consumer, customer and category insights to identify opportunities, deliver impactful marketing initiatives and support the continued growth of these trusted brands.

In this role, you will:

  • Develop and implement strategic brand and marketing plans that support brand objectives, sales growth and operating income targets.
  • Lead integrated marketing campaigns across relevant channels and monitor their performance against agreed objectives.
  • Lead major new product development projects, including idea generation, pricing, positioning and launch planning.
  • Manage brand P&Ls, advertising and promotional budgets, pricing recommendations and brand support expenditure.
  • Analyse consumer, customer, market and category data to identify trends, develop insights and guide future brand direction.
  • Ensure marketing materials and activities comply with approved claims, relevant advertising and regulatory codes, internal approval processes and brand guidelines.

About you

You are an experienced and commercially minded brand management professional who brings strong strategic thinking, creativity and sound judgement.

You have demonstrated success growing brands and are confident using consumer, customer and market insights to guide decision-making in a fast-paced commercial environment.

To be successful, you will bring:

  • Tertiary qualifications in Marketing, Commerce, Business Management or a related discipline.
  • Proven success in brand management, including the development and execution of strategic brand plans and integrated marketing campaigns.
  • Demonstrated commercial acumen, with an understanding of budgets, revenue, profit margins and return on investment.
  • Strong analytical capability and experience interpreting market research, sales, consumer and campaign performance data.
  • A collaborative and solutions-focused mindset, supported by strong communication, presentation and stakeholder management skills.

Drive growth across trusted brands including Deep Heat and ICE through strategic marketing, consumer insights and innovation.

Applicants must have full working rights in Australia.

Please note that only shortlisted applicants will be contacted.

#J-18808-Ljbffr

Create a job alert for this search

Senior Brand Manager • Melbourne, AU

Similar jobs

Senior Brand Manager, Allergy

CSLMelbourne, AU

Allergic Rhinitis prescription nasal spray and play a pivotal role in the launch of a new OTC brand that will accelerate growth across the Allergy portfolio.This is an exciting time to join the bus... Show more

 • Promoted

Senior Brand & Growth Lead – Australia (Remote)

BinanceMelbourne, AU
Remote

Binance Australia is seeking a Senior Marketing Manager to lead brand‑led growth and localization of the global Binance brand in Australia.You will oversee brand consistency, narrative, and campaig... Show more

 • Promoted

Brand Manager

Bega GroupMelbourne, AU

Get AI-powered advice on this job and more exclusive features.Drive growth for Bega's Groups market leading brand;.Central based Dockland's office, flexi working + bonus + benefits.Ever had a brain... Show more

 • Promoted

Senior Strategy Manager

FlybuysMelbourne, AU

Develop and maintain the strategy for each Flybuys program partner aligned to the Flybuys corporate plan and partner commercial objectives.Define strategic priorities, trade‑offs and sequencing acr... Show more

 • Promoted

Senior Manager Ecommerce

The Talent Mill AU & NZ - Designer, Luxury, Fashion Retail RecruitmentMelbourne, AU

The Brand is a purpose-led brand creating ethical and sustainable fine jewellery with showrooms across Australia and New Zealand, with an imminent international expansion.They are a digital-first b... Show more

 • Promoted

Brand Activation Lead — Hybrid & ROI-Driven Growth

Sharp & CarterMelbourne, AU

A leading recruitment agency is seeking a Brand Activation Manager to join a globally recognized brand.This pivotal role involves planning and executing brand activation strategies across various c... Show more

 • Promoted

FMCG Brand Manager: Licensed Products Growth

Asembl BrandsMelbourne, AU

A renowned consumer brands agency in Melbourne is seeking a Brand Manager to support the development of FMCG and Lifestyle products.The successful candidate will manage performance analysis, suppor... Show more

 • Promoted

Brand Marketing Manager – Snack Foods Growth & NPD

KinriseWilliamstown, AU

Kinrise in Victoria is seeking a Brand Marketing Manager to drive growth for its iconic snack brands like Poppin and Lolly Gobble.The role includes managing brand strategy, product innovation, and ... Show more

 • Promoted

Brand & Community Manager

CadmusMelbourne, AU

Cadmus has a story worth telling and a market that is ready to hear it.What we need is someone to tell it — consistently, credibly, and everywhere the right people are paying attention.Cadmus has s... Show more

 • Promoted

Senior Manager, Web Strategy

ApplyMelbourne, AU

Serve as a critical link across multiple layers of the business, aligning marketing strategies with cross-functional departments.As the owner of Xero's digital front door, you will ensure our web p... Show more

 • Promoted

Brand Campaigns Manager

FindexMelbourne, AU

Get AI-powered advice on this job and more exclusive features.Findex is seeking a results-driven Brand Campaigns Manager who brings both strategic vision and hands-on expertise in brand and product... Show more

 • Promoted

Senior Product Manager

CarsalesMelbourne, VIC, AU

Are you ready to be a big part of something big?.CAR Group has been driving innovation and growth since the 1990s.Collectively, our world leading marketplaces bring together deep expertise powered ... Show more

Senior Client Services Manager - Brand & Digital (4-Day)

Your CreativeMelbourne, AU

A leading creative agency in Melbourne is seeking a Senior Client Services Manager to lead the delivery of creative, brand, and digital projects.The ideal candidate will have over 6 years of experi... Show more

 • Promoted

Brand Marketing Manager

TheDriveGroupMelbourne, AU

We’re partnering with a rapidly growing eCommerce brand that’s shaking up the DTC space with a blend of comfort, creativity, and sustainability.As the business scales globally, they’re searching fo... Show more

 • Promoted

State Manager (Multi Brand )

Perfectly Placed RecruitmentMelbourne, AU

Our client is a well-recognized global brand with world‑class women’s merchandise.The company is expanding across multiple well‑known global brands.Rapid growth nationally has created a need for an... Show more

 • Promoted

Senior Product Manager

Plexus Services PtyMelbourne, AU

Own core products in our agentic portfolio end to end — roadmap, discovery and delivery.You'll partner with Engineering and applied-AI to turn ambiguous legal workflows into reliable agent behaviou... Show more

 • Promoted

Senior Product Manager

Culture AmpMelbourne, AU

Join us on our mission to make a better world of work.Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies crea... Show more

 • Promoted

Senior Manager

Bain & Company IncMelbourne, VIC, AU

Bain employees are investigative, creative, thoughtful managers and collaborators who work together as an integrated team, delivering extraordinary outcomes for our clients.As a Senior Manager at B... Show more

Senior Brand & Marketing Leader – Design Practice

Plus StudioMelbourne, AU

A leading international design firm is seeking a Senior Marketing Leader to drive the marketing function.This role requires expertise in brand management and a strategic mindset to lead and shape t... Show more

 • Promoted

Senior Product Manager | AI, SaaS & Hospitality Technology

QuantacoMelbourne, AU

Build the future of hospitality technology.Australian‑owned scale‑up building software and services that power some of Australia’s leading pubs, clubs, restaurants and hospitality groups.Our platfo... Show more