Brand Manager & Content Creator

Job Description

Brand Manager & Content Creator

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Full-time

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• Brisbane, Australia (in-person)
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• Competitive salary + all-expenses-paid international travel
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The short version

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Matt Wright is looking for one person to take full creative control of his personal brand and the projects sitting underneath it.

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You'd own everything that goes out on Instagram, TikTok, YouTube and Facebook. From the idea to the shoot, to the post. You'd have a team of editors behind you, direct access to some of the best operators in the business who work with Matt directly – Tai Lopez, Andy Elliot, Brian Mark and Cole Da Silva, and opportunities to travel the world. All expenses paid!

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This isn't a "post the graphics the agency sent over" job. This is the job where you decide what gets made in line with Matt's brand – full creative autonomy.

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Who you'd be working with

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Matt built and sold a car-buying business to Toyota for $120 million. He now runs a founder investment program backing early-stage founders across Australia, the UK and the US, alongside a growing media presence documenting all of it.

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He is also in the process of building a personal brand (the main focus for this role) with multiple planned businesses starting as a direct result of the brand.

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The content isn't a side project. It's how deals get sourced, how founders find him, and how the next thing gets built. You'd be sitting at the centre of that.

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What you'll own

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• Full creative direction across Matt's social presence - you set the direction, you're accountable for the output
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• Content strategy - what we make, why we make it, and what the next 90 days look like on each platform
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• Day-to-day publishing across Instagram, TikTok and YouTube (long-form and Shorts)
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• Ideation and briefing - turning what's actually happening in the business into content people want to watch
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• Managing the edit team - briefing, feeding and quality-controlling a team of editors so you're not stuck in the timeline
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• Trend response - spotting what's moving and getting a version live while it still matters
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• Performance - knowing what worked, what didn't, and adjusting without being asked
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Who we're looking for

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Non-negotiables:

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• You're fast. Trends have a shelf life measured in days, and you can go from "I've seen this format" to "it's posted" without a two-week approval cycle
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• You genuinely understand short-form. You know why one video did 2M and the near-identical one did 4K
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• You can hold an idea end-to-end - concept, capture, edit brief, caption, hook, post
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• You're comfortable being in the room, on the trip, and behind the camera when needed
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• You're based in Brisbane, or open to moving here. This role is in-person, by Matt's side.
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• You can manage other people's output without micromanaging it
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Desirable:

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• Basic editing ability - CapCut level is fine. You don't need to be a professional editor (that's what the edit team is for), but you should be able to cut a reel yourself when speed matters more than polish – requirement for any level of editing will/should be minimal
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• Some experience with founder-led, personal-brand or business content
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• Comfort with YouTube long-form structure and retention
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• Meta AD experience is highly desirable
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What we're not looking for:

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someone who needs a brief handed to them, or who wants to sit behind a content calendar and never pick up a camera.

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What you get

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• Very competitive salary - we're not trying to win this hire on a budget
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• International travel, fully covered, multiple times a year - the content follows the business, and the business moves
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• A team of editors at your disposal so you're directing, not grinding – paid for by Matt and therefore working directly under you!
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• Direct mentorship and inspiration from industry-leading operators across marketing, media and business the kind of access that's genuinely hard to buy and only available due to a network Matt has built over years, particularly in the US.
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• Real creative autonomy. You'll be trusted to make the call
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• Unlimited room to grow. There is no ceiling on this role and nobody above you are competing for it. As the projects scale, so does what you own bigger budgets, a bigger team under you, and the chance to build this out into a full media function rather than a one-person job. How far it goes is genuinely up to you
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