Head of DTC & Digital Experience - Beauty

About DBG Health & Beauty

At DBG Health, we are Defined by Good. Guided by a simple but powerful purpose: to create a world where feeling better is a right, not a privilege. Every day, millions of people rely on us for affordable, innovative health, wellness, and beauty solutions that make a genuine impact. Headquartered in Melbourne, with VidaCorp’s head office in Sydney, we operate as a global-scale, privately owned organisation powered by more than 1,500 professionals, united by a mission to help people feel better, live well, and thrive.

DBG Health’s Beauty portfolio builds leading brands focused on enhancing wellbeing worldwide. Operating across Australia, New Zealand, the US, the UK, and Europe. DBG Health's growing portfolio includes MCoBeauty, Nude by Nature, Esmi Skin Minerals, Natalis, Ferro-grad C, Chemists’ Own, and more. Our teams work collaboratively to deliver high-quality, value-driven products at an accessible price point.

About the Role

We are seeking a commercially minded and digitally savvy Head of Esmi Brand & Digital Commerce to lead the growth of Esmi Skin Minerals. This role combines end-to-end brand leadership for Esmi with responsibility for digital commerce strategy, customer experience, and online profitability.

Working at the intersection of brand, consumer and commerce, you will lead a high-performing team, shape digital growth strategies, and deliver exceptional consumer experiences across all digital touchpoints.

Role & Responsibilities

• Lead the Esmi brand strategy, digital roadmap and ecommerce growth plans to deliver revenue, profitability and customer acquisition targets.
• Own the end-to-end digital consumer experience, including website optimisation, personalisation and conversion improvement initiatives.
• Drive commercial trading performance through promotional planning, product launches, merchandising and data-led decision-making.
• Oversee performance marketing, CRM, loyalty and customer lifecycle strategies to maximise acquisition, retention and lifetime value.
• Lead cross-functional collaboration with Brand, Product Development, Retail, Supply Chain and Customer Experience teams to execute growth opportunities.
• Coach and develop a high-performing digital commerce team while fostering a culture of innovation, accountability and commercial excellence.

Skills & Experience

• Proven senior leadership experience within ecommerce, digital commerce, DTC or omnichannel environments, ideally within beauty, skincare, FMCG or consumer brands.
• Strong commercial acumen with demonstrated experience managing P&Ls and delivering sustainable revenue growth.
• Deep expertise in ecommerce platforms, digital marketing, customer lifecycle management and conversion optimisation.
• Strong analytical capability with experience using platforms such as Shopify, GA4, CRM systems and digital performance tools to drive business outcomes.
• Exceptional stakeholder management and influencing skills, with the ability to lead cross-functional teams and external partners.
• Passionate people leader with a track record of building high-performing teams in fast-paced, growth-focused environments.

Benefits

• Exclusive employee discounts via the DBG Health Employee Shop, including MCoBeauty, Esmi Skin Minerals, Nude by Nature, e.l.f. Cosmetics, Chemist's Own and more.
• Acacia EAP Wellbeing Support, providing confidential 24/7 counselling, mental health support, financial coaching, and manager assistance.
• Join a values-driven, supportive, and friendly culture within a dynamic, fast-growing business that actively promotes professional development and internal mobility.
• Enjoy the ability to work autonomously in an empowering environment that supports ownership, accountability and personal success.
• Access to the Bastas Academy for Health Leadership (via Melbourne Business School), supporting emerging and senior leaders with industry-leading programs, coaching, and development.
• DBG Health Leadership Academy, offering structured leadership development, mentoring, and clear career progression pathways.

DBG Health is committed to fostering a workplace culture that is safe and accessible for all. We are an equal- opportunity employer and encourage applications regardless of cultural background, gender identity, sexual orientation, disability or neurodiversity. We strive to build a collaborative, inclusive workplace that is representative of the communities we work and live in.

Please note that DBG Health is managing this recruitment process internally and does not require agency support. Refrain from directly approaching team members regarding this role.

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