Group TikTok & Social Content Lead

This is a newly created role and one of the most exciting opportunities within Brand Collective's Marketing team.

We're building our in-house social media, creator content and influencer partnerships capability from the ground up and are looking for someone who has successfully done it before. This is your opportunity to influence how one of Australia's leading apparel and footwear groups approaches social content, grows key emerging channels such as TikTok, and develops influencer and creator relationships to make a lasting impact across an entire portfolio of iconic brands.

This is a hands-on role for someone who loves making content and thrives off building strong creator relationships, just as much as developing the strategy behind it.

WHAT YOU'LL BE DOING

As our Group Social Content & Creator Manager, you'll bring our social content strategy to life, create high-performing content, build scalable creator and influencer relationships, and use organic insights to drive paid performance creative success across some of our most iconic brands.

• Build and execute the TikTok and short-form content strategy across Reebok, Champion, Superdry to start with and then work across our group brand portfolio.
• Develop an always-on content calendar, content pillars and creative briefing framework.
• Plan, shoot, and direct engaging, native TikTok and Instagram content.
• Drive a high-volume test-and-learn approach, using performance insights to continually refine and optimise content.
• Source, brief and manage creators and influencers, establishing a scalable "Creator Engine" that goes beyond one-off campaigns.
• Identify high-performing organic content and partner with the Performance Marketing team to translate those learnings into paid social creative.
• Create a continuous feedback loop between organic and paid performance to maximise creative effectiveness.
• Partner with Brand Marketing teams and external agency partners to deliver engaging, channel-first content.
• Develop a practical Group content and creator playbook that can be adopted across the wider Brand Collective portfolio.
• Recommend how our social content capability should evolve as the function grows across the business.

ABOUT YOU

You'll be someone who understands social media isn't just about creating content. You know how to build systems, scale performance and create content that genuinely connects with audiences.

• Demonstrated success building an organic TikTok presence for a brand, ideally from the ground up.
• Strong hands-on production skills, with experience shooting and directing native social content.
• Experience sourcing, negotiating and managing creators and influencers.
• A deep understanding of TikTok and Instagram trends, platform behaviour and what drives engagement.
• Strong analytical capability, using metrics such as completion rate, watch time, shares, saves and traffic source to optimise content.
• Experience collaborating with Performance Marketing teams to develop paid creative informed by organic success.
• The ability to thrive in a fast-paced environment where testing, learning and continuous improvement are part of everyday work.
• Experience working across multiple brands, or transitioning content capability from agency to in-house, will be highly regarded.

JUST SOME PERKS WE OFFER

• Pet-friendly workspace - Yes, your furry friend can join you at work!
• Product allowance & Generous discounts - Up to 50% off top brands like Reebok, Superdry, and Elka Collective!
• Exclusive LK Group discounts - Treat yourself to savings at Daniel's Donuts, Hommey, Snooze & more!
• Access to sample sales - Exclusive to Brand Collective team members only.
• Leave when it matters - Celebration Leave, Paid parental leave, Volunteer leave.
• Novated leasing - Drive your dream car with ease.
• Loyalty rewards - We celebrate your milestones with generous service awards!
• Well-being matters - Corporate Discount on Health Cover, Free access to Mental Health Professionals through our Employee Assistance Program.

ABOUT BRAND COLLECTIVE

Brand Collective is one of Australia's most prominent apparel, footwear & sport groups, operating our omnichannel offer across 300+ stores with over 3,000 team members, a comprehensive online business and an extensive wholesale network. Our portfolio ranges from iconic heritage to timeless contemporary, from street culture to considered craftsmanship, and from private label to international luxury fashion brands. We bring brands to life!

At Brand Collective our customers come from all walks of life, and so do we! We value diversity and inclusion in all forms, thus hire based on capability and performance. If you feel like your skills align with the role and company culture.

Please note: Brand Collective are not seeking recruitment agency support for this role, and will not be liable for any unsolicited candidate profiles or associated fees.

#J-18808-Ljbffr