Talent.com
Xero
Paid Social SpecialistXero • Sydney, AU
Paid Social Specialist

Paid Social Specialist

Xero • Sydney, AU
7 days ago
Job description

The role / impact

As a Paid Social Specialist, you will shape and execute paid social strategies that directly connect small businesses, accountants and bookkeepers with Xero’s platform. You will plan, launch, and optimise full funnel campaigns across key platforms to drive scalable growth and measurable return on investment.

By managing budget allocation, audience targeting, and campaign testing, your work directly influences how global audiences discover Xero. You will turn campaign data into actionable insights, refining customer journeys and helping small businesses thrive around the world.

The team & how they connect

You will join a collaborative performance digital team that sits at the intersection of marketing, data, and creative design. The team works closely with data science, creative optimisation, and brand specialists to deliver cohesive paid social strategies. Together, they share ideas openly, experiment with new ideas, and support each other to reach common goals.

Initially, the role will focus on:

  • Launching and managing high-performing campaigns across Meta, TikTok, Reddit and LinkedIn using platform-native tools and analytics software
  • Executing a creative and audience testing roadmap in partnership with data science and creative optimisation specialists
  • Leveraging customer data platforms to build targeted audience segments and improve campaign incrementality
  • Working with our media partners to identify opportunities for growth, new products and testing betas.

Where and how you can work

We offer a flexible hybrid working environment that balances working from home with regular collaborative time in our modern office space. You can join your team on designated boost days to connect, brainstorm, and build relationships in person, while enjoying the flexibility to work remotely throughout the week.

Here are some of the things we are looking for:

  • You bring hands-on experience planning, launching, and optimising paid social campaigns within a digital performance or SaaS environment
  • A background using ad management tools across channels such as LinkedIn, Meta, and TikTok to drive customer acquisition
  • Proven expertise in audience segmentation, budget management, and continuous A/B testing strategies
  • Strong analytical capabilities with the confidence to evaluate campaign metrics, interpret performance data, and refine campaign strategies
  • Collaborative communication skills to build cross-functional relationships with data, creative, and partner marketing teams
  • Familiarity with tracking solutions, conversion funnels, and performance reporting frameworks

At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.

#J-18808-Ljbffr

Create a job alert for this search

Paid Social Specialist • Sydney, AU

Similar jobs

Paid Social Activation Lead – AI‑Driven Campaigns

UNAVAILABLESydney, AU

Publicis Groupe is a world leader in marketing communication and digital business transformation driven through the alchemy of data, creativity, media, and technology.Our connected platform of comp... Show more

 • Promoted

Mobility Specialist

Peak TalentSydney, AU

Our client, a leading provider of immigration advisory and workforce solutions, is seeking a Mobility Specialist to work closely with their partners, clients and candidates to deliver a seamless in... Show more

 • Promoted

Senior Social Worker | Sydney | Salary To $120K + Super

MedijobsSydney, NSW, AU

SYDNEY: Senior Social Worker with exceptional trauma, grief and hospital experience | Innovative Position | Salary To $120K + Super.Support and guide clients who have received life-changing news.Mi... Show more

Paid Social Director | Remote & Growth-Focused Leader

JellyfishSydney, AU
Remote

An innovative digital marketing agency is seeking a Paid Social Director to lead the social media efforts across the APAC region.The successful candidate will craft and execute strategic paid socia... Show more

 • Promoted

Social Media Specialist

Talent MattersSydney, NSW, AU

Established and successful menswear co.Collaborative team environment, Rosebery location.Our client is currently undergoing an exciting brand refresh to evolve its market presence, across their phy... Show more

COMMUNITY SUPPORT PARTNER

CatholicCare Diocese of Broken BayNorth Sydney, NSW, AU

Attractive salary packaging increasing your take home pay.Secure work - Perm Part Time 15 hours per week Flexible hours, Monday to Friday - No nightshift or weekend work.Are you passionate about ca... Show more

LinkedIn & Social Media Strategist — Hybrid (Sydney)

SustainRecruitSydney, AU

A leading recruitment agency in Sydney is seeking a Social Media Specialist to enhance its digital presence.You will focus on developing a strong strategy, managing content across platforms, and dr... Show more

 • Promoted

Staff Specialist Paediatrican - Full time (Peer review candidate maybe considered

Me Medical RecruitmentSydney, NSW, AU

ME Medical Recruitment - Staff Specialist Paediatrician.Full time (RACP assessed substantially comparable maybe considered!!!).Position is flying distance from Sydney or 6 hour drive, 4 hours from ... Show more

Johnny Bigg - Marketing Team - Social Media and Community Specialist

Johnny BiggRosebery, NSW, AU

We are a fast paced, high volume men's fashion wear brand with a strong presence in the market place.We pride ourselves on good customer service and constant dedication to producing and delivering ... Show more

Social Media Strategy Lead - Growth, Leadership and Impact

Social St. (Born Creators Group)Sydney, AU

A leading marketing agency in Sydney is seeking a Mid-Senior Level Strategist to shape social strategies and oversee creative across various brands.You will lead a team, mentor coordinators, and dr... Show more

 • Promoted

Social Media Marketing Specialist

SustainRecruitSydney, AU

Get AI-powered advice on this job and more exclusive features.Direct message the job poster from SustainRecruit.Growth & Marketing | Senior Consultant at SustainRecruit.Social Media Specialist | $8... Show more

 • Promoted

SOCIAL MEDIA MANAGER | HEALTH, WELLNESS & LIFESTYLE

Who In The ZooSydney, NSW, AU

Calling all passionate social media professionals!.We're partnering with one of Australia's most loved health and wellness brands as they continue their exciting growth.With a highly engaged commun... Show more

First Nations Employment Consultant – Sydney Metro

APMSydney, AU

APM is seeking an Employment Consultant for its Sydney Metro locations.This role involves working with Aboriginal and Torres Strait Islander participants to provide culturally safe and holistic sup... Show more

 • Promoted

Social Media Coordinator

Talent MattersSydney, NSW, AU

Exceptional sporting goods brand with global presence.Macquarie Park location and close to transport.Our client is an iconic Australian sporting goods brand with a global presence.They are passiona... Show more

Paid Social Director

Searchability®Sydney, AU

Team Leadership, Performance Marketing, Paid Social, Client Direction.Excellent client portfolio, great team culture, huge ambitions & plans for the future!.For more information call Kate on 0480 5... Show more

 • Promoted

Specialist People Advisor

NSW Department of Planning, Housing and InfrastructureSydney, AU

NSW Department of Planning, Housing and Infrastructure.Together we shape thriving communities, public spaces, places and economies.Be the expert behind smarter HR decisions and seamless service del... Show more

 • Promoted

Social Media Specialist

MA MISSION AUSTRALIASydney, NSW, AU

Location: Sydney, NSW or Brisbane QLD preferred (Flexible State Location).Salary $85,000 + Super + NFP Salary Packaging.Make a meaningful difference to the lives of Australians in need.When you joi... Show more

Paid Social Director

JellyfishSydney, AU

Be among the first 25 applicants.Direct message the job poster from Jellyfish.Global Talent Acquisition at Jellyfish | Project Management | CS- ICSI Executive Level | MBA DYPU '25.At Jellyfish, we ... Show more

 • Promoted

Nervous Shock Social Worker | $120,000 Base + Super | Sydney

MedijobsSydney, NSW, AU

Wellbeing, Rehab & Clinical Health Co | Provide Holistic & Practical Support to Clients Rebuilding their lives after Grief, Loss & Nervous Shock.Dream Allied Health Team | Wellbeing, Co... Show more

Social Manager

WPP MediaSydney, NSW, AU

WPP is the trusted growth partner for the world's leading brands.With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketin... Show more